Welcome to schuh Spring Summer 2013, a magical world where things aren’t always what they seem. Take in the city skyline, enter a whimsical wonderland and explore the enchanted forest, all the while marvelling at the schuh box architecture.

This year our spring/summer campaign takes inspiration from the humble schuh box, transforming the familiar cuboid into something miraculous. Our gorgeous models show off this season’s hottest styles amongst a backdrop of curious card lovingly created by super-talented cardboard craftsman Mark O’Brien.

We think the idea of a schuh box world is pretty great, and with our giant shoe collections, we’ve definitely got a few lying about. What would you like to see made out of schuh boxes? If we like your idea we might just make it happen!