We uncovered some shocking research about socks this week, and quite frankly, it floored us.

Did you know that every second, a sock is separated from its partner? Or that a family of four will lose up to 60 socks a year?

We’re devastated. So much so, that we decided to take action, to try and make a difference. To educate sock wearers everywhere that socks are not just for Christmas (but they do make good presents).

Read more