adidas once again dip into the archives of the 1980s – and have decided to revive the one of the classics: the adidas Campus.
If you’re a fan of the adidas Superstar, Gazelle or Stan Smith you are going to love their sibling Campus. Campus has a solid place in the history of adidas; however, it was never seen in the limelight. 2017 is set to be the revival of Campus and its assertion in the current sneaker landscape.
The adidas Campus was originally called ‘Tournament’ in the early 1970s and was renamed ‘Campus’ in 1980. The style began life on the court – a low-top basketball sneaker that eventually transitioned into a casual skate shoe with a vulcanised sole.
Hip Hop Influence
Campus began making an impact in sneaker history in the place that hip-hop was born: New York City. adidas’ influence during this time accelerated thanks to bands like Run-D.M.C and The Beastie Boys. As a result, Trefoil and Three-Stripes soon became a core aspect of hip-hop culture.
The Beastie Boys relentlessly wore the classic Campus throughout their career, even after the Campus ceased production in 1987. The hip-hop band continuously highlighted the superiority of Campus in comparison to the new and widely popular Gazelle. It was their love for utilitarian design and continuous endorsement of Campus that saw a return of the style in the mid-1990s.
adidas Campus Today
Shop | adidas Campus in Beige
Today, Campus arrives back, fresher than ever. The sleek style lands with soft suede uppers, signature adidas three-stripes and a chunky rubber sole unit. Sound good?
So if you’re looking to update your adidas collection with an 80s classic, then the adidas Campus is the style for you.
Keep an eye out for the adidas Campus at schuh, for this year’s must-have staple trainer. We’ve got some exciting colourways arriving in over the next few months. Shop our full range of adidas at schuh.