We’ve got another exciting launch from ASICS Tiger this week. Introducing the ASICS Tiger Gel-Kayano Knit Collection.
“Join The Tribe”
This new trainer is a revival of the iconic silhouette that dates back to 1993. It is back with a modern update using ASICS Tiger’s innovative technology and contemporary materials. The Gel-Kayano has stepped up its game with a premium full-knit fabric upper with a sock-like construction to provide that extra bit of comfort. This simplistic style is completed with a smooth rubber ASICS stripe. This silhouette drops in simple monochrome colourway: all-black and all-white.
“We Are All Woven From the Same Thread”
This shoe is designed for everyday modern life. ASICS Tiger’s campaign for this product highlights the importance of a united society. The knitted upper of the new Kayano represents the campaign’s focal message: “We are all woven from the same thread.” The aim is to inspire individuality and collective creativity of today’s youth.
Check out ASICS Tiger’s campaign video below.
Both colourways of the ASICS Tiger Gel-Kayano Knit are now available online at schuh.