34 posts by Fern

All shoes from festival post

Festival season will soon be upon us – and everyone knows that planning your outfits and packing your backpack is just as important as knowing who’s playing on what stage at what time. It’s not just a case of wellies anymore though. Thanks to Coachella and it’s crowd of models, musicians and insta-famouses, festivals are now pretty much just fashion shows with killer live soundtracks. We’re here to help you get your festival style right with the perfect footwear partners.  Read more

Ever been caught out when trying to impress your fashion forward friends by mumbling out something that’s some sort of vague blur of Niiiyk and Nai-kee? You know exactly what brand we’re talking about – but have you been saying it right? We hit up Oxford Street and Covent Garden to see if the London crowd know their stuff when it comes to some of schuh’s most popular brands. So, if you think you know your aah-di-daas from your ah-deedas then you might want to check out our handy video on how to pronounce brand names before you embarrass yourself.

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Ok, so hear us out – the mismatched shoes trend is a tricky one. We’re not talking getting dressed in the dark while rushing to get yourself together just in time for work. This trend is less throwing on the first two shoes you can find when you’re taking the bins out and more intentional, perfectly curated mis-matching. Read more

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Whether it’s your own big day, you’re playing bridesmaid (again!) or are just enjoying the prosecco and revelling in the warm buzz of other peoples’ happiness, chances are you’ve got at least one love filled party coming up. It’s officially ‘wedding season’ – which means you need outfits – several and quickly! We know that when it comes to weddings your footwear choice is key (those things are LONG), so we’ve got you covered. We’ve got something for every occasion from a beach bash to a cool and chic city shindig – with picks for the bride and the guest. So get your hats at the ready for the wedding season edit! Read more

Coachella header image

Prepare yourself, because it’s almost that time of year when your instagram feed will see an influx of fringed jackets, impossible to copy hair braids, flower crowns and the beautiful people of the celebrity world having the BEST TIME EVER. That’s right – Coachella is just around the corner. It’s where the festival fashion trends for the year are tried and tested – so where better to look for some style inspiration. You might not be jetting off to sunny California – but if you’re hitting up a festival this year, it’s worth looking to the key  style tribes to get your look sorted. Coachella’s coming – get festival ready!

We’ve scoured the archives to bring you the key looks to build your outfits around – whether your there for the music, or for the insta snaps – and of course, we’re working from the shoes up. Read more

Model wearing schuh Tokyo sandal in rose gold

The sun has been teasing us a little bit recently. One or two sunny-ish days have had us dreaming of evenings spent al-fresco, sipping a sangria/mojito/anything that’ll make you feel like you’re on holiday. Well, fingers crossed that time is not too far off. Sandal season is approaching – so get that pedicure, resign your tights to the winter wardrobe and let your toes see some sun. Whether you’re jetting off to sunnier climes, hitting up a festival abroad, chilling by the pool, exploring a city, or just can’t bear wearing boots anymore, we’ve got you covered with The Sandal Edit.  Read more

Reebok Freestyle Hi 35 in stone colour

The Reebok Freestyle Hi is perhaps the most iconic and recognisable style from the brand, other than the Classic. Think Jane Fonda, think step classes and aerobic workouts, think mom jeans and massive hair – these kicks are 80s gold, and now the Reebok Freestyle Hi is back on the scene and better than ever. Read more

Header image for NMD post

The adidas NMD is probably one of the most hyped shoes of the past year. Chances are you’ve patiently waited on launch days, mouse hovering over the ‘buy now button’ trying to bag yourself a pair of the constantly in demand kicks. So, you’ve got your hands on the coveted favourites – but what next? Somehow, the NMD often gets confined to the sportswear realm, leaving people who don’t live in Ivy Park leggings a little stumped about how to style the shoes they’ve just spent the last of their student loan on. Yes, the NMD has a distinctively sporty aesthetic that works well for active-wear clad weekend brunches, but it’s time to branch out. Now’s your chance to learn how to style the adidas NMD.  Read more

Header image for post schuh ss17 campaign

You’ve seen a sneak peak behind the scenes – now it’s time for the real deal. Our schuh ss17 campaign has landed, full of new season treats to get you ready for Spring and Summer. Take a look at the beautiful (sunshine-filled) snaps as we run you through the trends you need to know about this season.

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Dr Martens Floral 1461 3 Eye shoe with classic yellow stitching

If you’re looking for an excuse to add some all-out flower power to your wardrobe, then look no further because today is National Floral Design Day. That’s right – there’s a whole day dedicated to all things floral. If your other half isn’t aware of this big day in the floral calendar (forget valentine’s day), chances are you won’t be getting a bouquet of your favourites. In our opinion – shoes are better anyway, so why not treat your self to some bloomin’ lovely treats for your feet? Read more

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