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schuh drapers footwear awards collection

Once in a while, we dust off our finery and head to the glitz and glamour of an award show. This year, a few fortunate schubies were repping for us at the prestigious Drapers Footwear Awards – and they must have been a good luck charm, because we won. You’re reading the blog of the Drapers Best Multichannel Retailer for 2015.

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Last week saw the arrival of the schuh spring/summer ’13 press day at London’s Mercer Street Studios. And, in spite of the pouring rain, the carnival theme won out, with the day being a riot of colour, feathers and Caribbean style patties. Which were yum.


You might have spotted the Yankee candles in there (which smelled delightful on the day) – the Yankee crew were kind enough to add to the Caribbean atmosphere with their gorge scents and they’re giving you the chance to win some of their product too! But let’s talk shoes first…

There’s plenty time to get ready for the new season but – men – the brave amongst you must embrace pattern, texture and detailing for ss ’13. Leopard print, paisley, tassels, camo – whatever your choice, stride forth boldly.

Girls. Like the guys, we’re talking colour, patterns, texture and embellishment. Studs and spikes stay key or, if you’re after a girlier look, add a splash of diamanté instead. And, while we’re still loving a neon pop and embracing colour, there are still pared down options for those who prefer a more classic look.

And, when it comes to sports ladies, it’s a similarly patterned story. Yup, leopard, snake, strawberry, paint splatter, starts ‘n’ stripes – pick your print of choice and roll with it. Or go holographic. You know it makes sense…



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