Perhaps we’re biased or perhaps we have to say so as we’re still on the payroll, but working for schuh definitely has its perks. From employing great people so we actually want to spend time with our colleagues outside the office, to a tasty staff discount on our favourite brands, we also get invited to some of the best parties and events taking place in the footwear industry. This month on the schuh scene, we joined Vans to celebrate their 50th Anniversary. Yup, it’s a tough job but someone’s got to do it.
It may seem pretty obvious, but we’re fully obsessed with sneakers. We love anything and everything to do with the beautiful thing that is the trainer. We’re always searching for the next fix, and for sneakerheads, there’s no better place to get that, than Crepe City. Which, in case you didn’t know, is the UK’s biggest sneaker festival.
On a hot summer evening underground in London’s coolest music venue, was an unforgettable night hosted by Converse and schuh as the 100 club played host to the Klaxons. The boys to this very select crown on an electronic adventure as they ripped through an incredible set mixing greatest hits with new tracks from their third album, Love Frequency.
Ladies and Gentlemen what you’re about to witness is no illusion…
Friday night saw us open a brand spanking new schuh store at Marble Arch in London and instead of just cutting a bit of ribbon we thought we’d do things a bit differently this time. In association with the ace folk at adidas we managed to get the awesome Labrinth to come and play an intimate gig in store, how cool is that?
The half hour set saw Labrinth serenade the 150 strong audience with pared-back versions of his biggest chart hits including Express Yourself, Let the Sun Shine, Earthquake and Beneath Your Beautiful followed by a Meet and Greet where lucky fans go to have their picture taken with the man of the hour.
Labrinth was repping adidas on the night and looked great in his adidas Navvys. This outdoorsy style is ideal for the winter months and combines adidas’ casual cool with a more practical silhouette. Get yours here.
Ever wondered what’s on a celebrity Rider?
We had a sneaky peek at Labrinth’s backstage Rider and we’re pretty disappointed to say it was perfectly acceptable and not diva-esque at all. We were hoping for something more juicy!
Friday Night Party
While a gig in a shop might be a bit unusual we had a great night and the atmosphere was perfect for a Friday night party! Labrinth’s smooth vocals sounded incredible and one audience member even compared him to a young Ray Charles! The new store is looking brilliant so we really recommend you pay it a visit.
Also, a massive thanks to adidas for putting the gig on! If you want to check out some of the great adidas styles we have in store, browse the collection here.