keds plimsoll 2016 campaign

You might have noticed last week that we were feeling all nostalgic as we revisited the history of Keds on the approach to their 100th birthday. This time, we’ve got our sights firmly set on the future of the classic white plimsoll – their spring/summer ’16 campaign is looking fresh.

Like we’ve mentioned previously, Keds have a lot of history to back-up their legacy so far. Gracing the feet of Francis ‘Baby’ Houseman, Kelly Kapowski, Taylor Swift and Ciara… a pretty strong list of pretty strong women. With a history steeped in American life, 2016 sees the brand continue to champion women in every aspect of their life, with perennially cool classics.

keds champion original white canvasCH_ORIGINALS_BLACKBLACK_469

Whether you’re a sucker for the classic white canvas Keds Champion or the triple black leather, the slim profile lends itself to almost any outfit.  Style and versatility: a surefire winner.
womens grey canvas keds plimsolls

The light canvas means these are a go-to option for the warmer weather, so you can wear with distressed denim, a summer dress or soft tailoring.

women's keds pale blue canvas plimsollswomen's white keds plimsolls

It’s fair to say that being relevant after 100 years is quite a feat. From beginnings under women’s gowns, to movie stars shimmying on the big screen and becoming a wardrobe staple for A-list stars, Keds are shaping up not too badly. Keep an eye out for the rise-and-rise of this humble silhouette – shop the Keds range now.