olly and maisie converse the sequel chuck ii campaign

You must know by now that ‘The Sequel’ is referring to the now infamous upgrade on the original All Star, the Converse Chuck Taylor II. The upgrade has now been kicking around for almost 2 years now, and what was possibly the biggest sneaker news of 2015, has now become a fan favourite among those who want to marry up the look and feel of a Chuck Taylor with the comfort of a Nike. So with that in mind, the brand has drafted in two brand ambassadors at the top of their chosen professions – match made in heaven.

 What is the Chuck II?

At first glance, the Converse Chuck II may not look that much different than its predecessor—the Converse All-Star. That similar aesthetic is very intentional, but there’s definitely more to the construction than what you think.

So if for any reason you either don’t know what the difference between the Chuck II and the Classic then let us give you a quick rundown on the improvements:

  • New premium uppers
  • Nike Lunarlon soles
  • Elasticated tongues

Got it? Right.

Olly Alexander Converse the sequel chuck ii black and gum trainers

The Sequel

So now onto the big 2017 campaign from Converse ‘Forever Chuck’. Now the Chuck Taylor is now 100 years old and is an everlasting symbol of youth culture – the campaign connects the brands street style icon with a generation of creators. As part of the campaign 4 different silhouettes of the Chuck will have their own campaign, with us here at schuh focusing on the most delicious of them all ‘The Sequel’.

The Sequel gets two of the most well-known faces around the UK just now with Maisie Williams off Game of Thrones and Olly Alexander from Years and Years. Why get these two to endorse the Chuck II we hear you asking? Well with these two at the top of their respective games as well as being instantly recognisable. Exactly what you’re wanting in your respective ambassadors, what a time they had in London during the shoot. Feast your eyes on the exclusive to schuh episode above and some lovely pictures of the pair below sporting their fresh Chuck II’s around the Big Smoke.

converse the sequel chuck ii london campaign

maisie williams converse chuck ii trainers

olly alexander converse chuck ii trainers

maisie williams converse chuck ii trainers

Inspired you to slip into a pair of Converse Chuck II’s yourself? Course it has, check out our full range of Chuck II’s here or if it’s more original you’re looking for have a browse of our full range of Converse.