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British heritage silhouettes with a blend of retro-cool charm, designed in East London and modelled by enviously stylish kids; Young Soles aren’t your ordinary children’s footwear brand. The luxury label joins the schuh pack this week and the only downside their presence brings, is that you’ll probably be reminded you’re not as cool as their adorable child models.

Young Soles is the brainchild of shoe designer Louise Shill. After having her daughter, she grew increasingly frustrated at the lack of choice on the high street for classic styles for kids. With 15 years of experience in the footwear industry under her belt, Louise decided to take advantage of the gap in the market and create a brand to appeal to like-minded parents and kids.

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Young Soles Brando Brogue Shoes

Whilst Young Soles acknowledge trends, staying true to their brand is of the utmost importance. They also hold the quality of their product close to their heart, investing time to create shoes that have all the important benefits little people’s shoes should possess; lasts that follow the shape of the foot with a wide toe and narrow heel, comfortable soft leather uppers and linings that allow the upper to mould to the contours of the foot, and a lightweight and flexible outsole. They also source the development and production of their shoes in Portugal, a county brimming with heritage in shoe making.

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Young Soles Sidney Brogue Boots

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Feeling inspired to shop your little ones? Check out our full Young Soles range plus our full kids’ range now.

“All photos by Flannery O’Kafka for Young Soles – all rights reserved.”