We’re passionate about anything that helps look after our planet, and there’s a really nice sentiment behind the etnies Buy a Shoe, Plant a Tree project. As etnies Owner and CEO, Pierre-Andre Senizergues put it: “We skate, surf, snowboard and ride BMX all on our ONE planet. It’s all we have and we want to keep it healthy so we can continue doing what we love.” We hear you.

Senizergues decided that it was time for the brand to invest in the planet’s future. This led him to create the Buy a Shoe, Plant a Tree project in 2011. A simple but effective initiative where for every pair of etnies Jameson 2 bought, the brand would plant a tree in the Costa Rican rainforest.

Four years on, the project has grown so rapidly it’s celebrating reaching the planting milestone of one million trees. That’s really something.

So, how can you get a tree planted in your name? It’s easy! There’s now a collection of shoes to choose from, and for every pair bought, etnies will plant a tree. You can choose from three of the styles at schuh – the navy Lo Cut, the navy Jameson 2 Eco and the Scout.

It really is a win win, you treat yourself to a new pair of etnies, and you show your personal commitment to the planet.

Here they are in all their glory.

etnies scout trainers black schuh

navy Scout

etnies Jameson 2 eco navy trainers schuh

Jameson 2 Eco

etnies navy lo cut trainers schuh

navy Lo Cut

Find out more by watching this film, or check out the website.