This week, new brand ECOALF has landed at schuh and we love it! Where other people see trash, ECOALF sees raw material that can be turned into top quality, design products: it’s an exciting new company with a great ethos.

The History of ECOALF

Founder and President Javier Goyeneche decided to launch the brand after the birth of his first child. He wanted to create a truly sustainable fashion brand that could be used as a model for future generations, using recycled materials to create products that could compete with the best non-recycled products. The company even got their name from Javier’s first born as the letters ALF are the first three letters of his son Alfredo’s name.

With a strong focus on design, the products aim to be aesthetically pleasing as well ecologically sound. ECOALF scours the globe to find the most sophisticated recycling techniques creating fabrics, soles and laces, labels, thermal insulation and linings from fishing nets, tires, post-industrial cotton, coffee, PET bottles and much more.


The ECOALF flip flop

The ECOALF flip flop is made from used tyres and has a simple, minimalistic silhouette. Perfect for the summer season, get yours here.