ICED by Irregular choice

Irregular Choice are re-launching their sports luxe inspired collection ICED after huge public demand and we’ve got them here at schuh! ICED, which stands for Irregular Choice’s Ethereal Dream, offers a unique collection of statement trainers in bold and eye-catching designs.

Designer and Creative Director of the Irregular Choice brand Dan Sullivan, said of his new collection, “I wanted to attack this trend from a different direction and give this usually bland and basic range of footwear an Irregular feel in its own unique way. The ICED collection will be cute & fun with full backing from the brands ethos to be different and stand out from the crowd.”

We love the whole range in particular the super cute Gnomeo and Hunnie Monster styles!