We were beaten 6 times in the Lace Against Time. The quickest time was an astonishing 13.2 seconds.

If you need us, we’ll be back in our box.




When you’re surrounded by shoes every day of the week, you quickly learn how to lace a Lacoste like lightening, balance a New Balance on your head and pile shoes up to gravity defying heights. This got us thinking – in a summer of sporting events – how many shoe based records can we set? How quickly can we tie a pair of shoes? How tall a shoe tower can we build? And that is exactly what we did. To find out about all our challenges, subscribe to our YouTube channel.

Hot on the heels of the schuh stack challenge comes Lace Against Time, a high speed shoe lacing challenge. Should you choose to accept it, your challenge is to lace a pair of shoes quicker than we can. All you need to compete are nerves of steel and rapid wrists, and obviously, a shoe.

Representing schuh is a veteran shoe lacer with all the requisite skills to be a champion. Find out how quickly she did it by clicking on the video at the top or directly on YouTube.

Think you can do better?

If you can cross lace 6 eyelets quicker than us, you’ll win a pair of shoes*. To win the prize, you have to be one of the first 50 to beat 15:03 seconds and have video proof of you completing the challenge.

Here’s how to enter:

  • YouTube – Upload a video of your attempt to YouTube using ‘Lace Against Time’ as the video title and tag.
  • Facebook – Post a video of your attempt to our Facebook page.
  • Twitter – Tweet a video of your attempt, tag @schuh and use the #laceagainsttime hashtag.
  • Instagram- Post a video of your attempt, tag @schuhshoes and use the #laceagainsttime hashtag.
  • Google – Post a video of your attempt to our Google+ page On submitting your entry, be sure to state the time taken to lace the shoe.


Terms and Conditions:

The Promoter The “lace against time” competition is sponsored by schuh, 1 Neilson Square, Deans Industrial Estate, Livingston, EH54 8RQ. By participating in the competition, each entrant fully and unconditionally agrees to and accepts these Official Rules, which are final and binding. This competition is in no way associated with or endorsed by YouTube (or any other social media sites) and you are providing your details to schuh exclusively. All data collected during the ‘schuh stack challenge’ competition is property of schuh.

Entrants must be at least 16 years of age or older on their date of entry, and must be a resident of United Kingdom or ROI. Employees of schuh, staff and families of related suppliers, tour agents, sponsors, advertising, promotion and production agencies, and their agents and immediate families (spouses, parents, children and siblings and their spouses) are not eligible to participate in the prize drawing. The prize winner(s) must accept that that his/her name and/or likeness may be announced in schuh literature or on the internet for publicity or advertising purposes without additional compensation, except where prohibited by law.

Competition period:
The Competition begins on 14.10.14 and entry ends at 23:59 GMT on 28.10.14. All video entries will be judged by schuh on or after 29.10.14. The winner will be selected by a panel of schuh judges, whose decision is final. The judges will do their best to ensure that no foul play has been used. No correspondence will be entered into. The winners will be announced on the schuh blog along with details of how to claim your prize. Only shoes (as decided by schuh judges) can be used for the challenge and 6 eyelets must be crossed laced. If there is any foul play, then entrants will be disqualified. If winners do not respond within 7 days of notification or is, for any reason, ineligible to win, the prize will be forfeited. All legitimate (as judged by schuh) entries that are quicker than 15.03 seconds will win a £/€50 voucher. The competition will end either when 50 successful entries are made or when the completion expires on 29.10.14 (whichever occurs first).

For each submission:
All videos submitted must be property of the entrant. Any and all third parties featured in videos must have given their consent. Entries must not contain material that is inappropriate, indecent, lewd, obscene, hateful, tortious, defamatory, slanderous or libellous. All Entries will be reviewed for content eligibility and compliance with these Terms and Conditions before being approved. Entries containing false information, prohibited material or inappropriate content, as determined by schuh, in its sole discretion, may be disqualified. schuh makes the final determination as to what Entries are eligible to take part in this Competition. Submission of an Entry grants schuh and its agents the unconditional, irrevocable, worldwide right to publish, use, adapt, edit and/or modify such Entry in any way, in any and all media, without limitation, and without consideration to the Entrant, whether or not such Entry is selected as a winning Entry. BY SUBMITTING THE ORIGINAL ENTRY, THE ENTRANT REPRESENTS AND WARRANTS THAT HE/SHE HAS ALL RIGHT, TITLE AND INTEREST NECESSARY TO GRANT THE SPONSOR THE WORLDWIDE, IRREVOCABLE AND UNRESTRICTED RIGHT AND LICENSE TO ADAPT, PUBLISH, USE, EDIT, AND/OR MODIFY SUCH ENTRY IN ANY WAY AND POST THE ORIGINAL ENTRY ON THE INTERNET OR USE THE ORIGINAL ENTRY IN ANY OTHER WAY AND AGREES TO INDEMNIFY AND HOLD THE SPONSOR HARMLESS FROM ANY CLAIMS TO THE CONTRARY

No purchase necessary.
People can submit multiple attempts though only one prize can be issued per person. Entries that contain errors, are incomplete, corrupted or illegible will not be accepted. schuh cannot be held responsible for computer system hardware, software or program errors, or other failures in computer transmissions or network connections for any entries lost or delayed.

The prize consists of a gift card containing one £/€50 discount/. The card may be used in store or online. Should the winner wish to receive any pairs priced over £/€50, they may pay the difference. Change will not be given on shoes under £/€50. The card expires 31.12.2014. Any discounts that have not been used by this time will be forfeited and will not be replaced. If any claimed shoes are returned as unsuitable (except where being exchanged for the same style in an alternate size), the discount will be lost and not replaced. Full terms of use included with the card. Prize is not transferable and no substitutions or cash equivalents are permitted. If the prize is not claimed within the specified time limit the prize will be forfeited. Entrants waive the right to claim as a cost of winning any prize, any and all costs or expenses associated with redemption. By accepting any prize, the winner agrees to and releases schuh and its employees and agencies, representatives, affiliates and subsidiaries, advertising, promotions agents of each of the above, from all liability of any type whatsoever.

General: schuh reserves the right in its sole discretion, to cancel or suspend any competition should virus, computer hackers, or any other cause beyond its control impede the administration and or security of such competition. Entrant agrees that any and all disputes, claims and causes of action arising out of or connected with this competition, or any prizes awarded, other than the administration of the competition or the determination of winners shall be resolved individually, without resorting to any form of legal action.