London Collections Men was introduced in 2002 as an addition to the collections already shown for Spring/ Summer and Autumn/ Winter at London Fashion Week. They look to emphasise both the creative and commercial importance of British brands and emerging talent, along with the rich culture that ignites the inspiration and success of this sector. The big event takes place from Friday the 12th June to Monday 15th of June this year – and we’re feeling inspired. So much so, we thought we’d take a look at some of our quintessential British brands here at schuh, and delve into how they’ve played a part in sculpting the UK footwear fashion scene.
We’ll start things off with Red or Dead. Launched in 1982, the quirky brand has a colourful history of going against the fashion grain. They made work boots a fashion item, put on many a controversial catwalk show and embraced the eccentricity of British humour. Nowadays, they’ve scaled things back a little, but still remain true to their classic style with a Red or Dead twist – just like these McFadden Gibson shoes.
Although Dr Martens actually has a German founder, Klaus Märtens, us Brits (specifically, the R. Griggs Group Ltd.) bought the rights to manufacture the shoes in the United Kingdom. The design was then tweaked at the heel to make them fit better, the trademark yellow stitching was added in and the soles were trademarked as AirWair. The rest, they say, is history. The boots are an icon among punk culture, along with other youth subcultures who wanted a tough (and durable) edge to their look. Get involved with these Dr Martens 8 Tie Boots.
One of Britain’s most cherished fashion designers, Paul Smith is known for his ability to transmit a genuine sense of humour and mischief mixed with his love of tradition and classics. The brands eclectic aesthetic likes to mix up one-off antiques with high quality tailoring for a unique look. On the back of this, we’re huge fans of the Callisto boots, which feature a classic desert boot profile updated with a faint leopard printed upper and cork wedge midsole.
From creating their slippers in 1825, Cyrus and James Clark’s business has evolved into a truly quintessential British brand. Clarks Originals were early adopters of new technologies and innovative designs – which put their name on the global map – and made fashion waves with styles such as their iconic Desert Boot.
Last but definitely not least, we have Hunter. A British heritage brand with a rich history of innovation, they were established way back in 1856. From producing boots and other industrial items with a newly patented and innovative vulcanisation process – the company has gone from industrial to high fashion. Princess Diana was spotted in them in her engagement pics, Kate Moss made them a festival must-have and now the Original Hunter Wellington has even been reimagined on the catwalk at London Fashion Week.
Inspired to shop? Check out our full men’s range now.