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Long standing fans of Nike SB may well know all about Geoff McFetridge and his previous collaborations with the brand, but for some of you this might be a bit of an introduction. The Los Angeles based artist, is mostly known for his abstraction and surrealism art works across a wide variety of media including graphic design, illustration and animation for clients such as Nike SB. In his latest collaborative project with the brand, he lends his aesthetic to the original Stefan Janoski model as well as everyone’s ‘3 in 1’ trainer, the Janoski Max.

Who is Geoff McFetridge?

Geoff McFetridge’s stylised paintings of figures and hands in patterned formations have their roots in the synergy between his fine arts practice and prolific career as a graphic designer. Working in a simple palette of colours, he places his subjects in humorous and everyday scenarios. Beginning with drawings, he composes his paintings from simple geometric shapes, so that they resemble advertisements, signs, maps, and other designed elements from the urban environment. Essentially he does some pretty cool looking stuff, hence why him and Nike SB have got such a wonderful relationship together.

geoff mcfetridge boxes illustration

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Previous Collabs with Nike SB

As we’ve said Geoff McFetridge is a real favourite collaborator of Nike SB, having brought his unique style and visual storytelling to projects like the “handwritten” Blazer back in October last year.

nike sb x geoff mcfetridge handwritten blazer trainers

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However the love affair between Geoff and Nike SB all started back in 2011 with the paper Dunk High that was done in association with the Museum of Contemporary Art (MOCA) in Los Angeles and their “Arts in The Streets” exhibition, celebrating all elements of street culture, from skateboarding to graffiti and modern day design.

nike sb x geoff mcfetridge paper dunk hi trainers

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The Latest Collaboration

In his latest collaborative project with Nike SB, Geoff lends his artistic prowess to the Stefan Janoski Premium and the Janoski Max Premium. Following on from his most recent work with the Blazer Mid, McFetridge’s illustrations arrive on two of Nike SB’s hottest properties around just now. Feast your eyes upon these two delights that sum up what Nike SB x Geoff McFetridge is all about.

nike sb stefan janoski x geoff mcfetridge premium white trainers


nike sb stefan janoski max premium x geoff mcfetridge black and white trainers


If you like the look of these then make sure to take a peek at our full men’s Nike SB range.