kids wearing the sesame street puma trainers in red and blue on subway

Now, we don’t want to mislead you, we still don’t really know how to get to Sesame Street. But stay with us, as PUMA’s partnership with the worldwide-loved kids’ TV show will transport you back to the good old days watching Elmo, Cookie Monster, Big Bird and friends.

The sports company has partnered up with the non-profit educational organisation Sesame Workshop, which aims to help kids grow smarter, stronger and kinder, along with encouraging healthy habits, always in a playful manner. By fusing the positive values of Sesame Street with PUMA’s ready-for-playtime kids’ products, the perfect match was formed – and we couldn’t be more excited. Although these fun styles are only available for miniature feet (boo), we think it’s a lovely way to bond with your little one over a shared childhood favourite, as the show continues its success today since first airing back in 1969.

puma sesame street cookie monster trainers in fuzzy blue fabric on subway seat

“Sometimes me think what is love, and then me think love is what last cookie is for. Me give up the last cookie for you”.  

– Cookie Monster

If that’s not an important lesson to teach kids, we don’t know what is. Shop the full PUMA Sesame Street range now and keep your eyes peeled for backpacks arriving soon!