the new puma suede ambassadors schuh blog post with kylie jenner yesjulz and rae sremmurd

Transcending cultural trends since its debut in 1968, the PUMA Suede is evergreen. Join us as we meet brand ambassadors Kylie Jenner, YesJulz and Rae Sremmurd; the tastemakers of today that are keeping the style icon forever fresh.

A cultural artefact from one of the most progressive and historically significant eras of the twentieth century, the PUMA Suede has kitted out everyone from ‘60s trackstar Tommie Smith and ‘70s basketball legend Walt ‘Clyde’ Frazier to ‘80s b-boys, punk rockers and skaters during PUMA’s style evolution. Today, the legendary profile can be found styled in a multitude of ways by the many fashion sub-cultures across the globe; appealing to contrasting consumers due to its versatile silhouette and wide variety of available colourways.

This season, PUMA puts the limelight on a selection of cool kids who are making waves in the music and entertainment biz. Chosen for their unique sense of style and their influence in keeping the sneaker culture interesting and alive, the brand welcomes social phenomenon Kylie Jenner, Snapchat queen YesJulz and hip hop duo Rae Sremmurd as their latest brand ambassadors.

PUMA: Why do you think the Suede has become a classic?
Kylie Jenner: I think it’s the Suede’s timeless look and style – it’s always looking so fresh. They’re my go-to sneaker from my closet.

kylie jenner puma suede brand ambassador schuh blog

PUMA: Why do you think different types of artists – from hip hop to rock, relate to the Suede?
Swae Lee (Rae Sremmurd): The Suede is so universal and anybody can pull it off with the right styling. You can look very luxe or casual.
Slim Jxmmi (Rae Sremmurd): Artists like the Suede because they give you an old school feeling. The look is classic, reminds me of the 80’s and 90’s.

rae sremmurd puma suede brand ambassador schuh blog

PUMA: You’re always on the go and traveling constantly. Tell us what makes the PUMA Suede a good sneaker to travel with?
YesJulz: (After a) Long day of meetings and (straight) into a night out on the town, whichever town it is that week. Regardless of what I’ve got on the Suede is a shoe that fits my vibe effortlessly.

yesjulz puma suede brand ambassador schuh blog

The young tastemakers have been snapped by legendary OG street photographer Jamel Shabazz in Brooklyn, famous for popularizing the Suede back in the ‘80s from his images of the New York City street culture and hip hop scene.

Shop our full PUMA Suede range now.