shoot1Looking for shoe fashion newness? You’ve come to the right place. We’ve just wrapped the schuh AW15 photoshoot, where we outline the key shoe trends for the season and show you how to incorporate them into your wardrobe.

In a nutshell, AW 15 will see the bohemian trend blossoming, a full-on futuristic takeover and a moody-minimal-sports-luxe trend. Excited? You should be. Let’s take a peek behind the scenes at our AW15 photoshoot.


Our models worked the key trends like the pros they are. Trust us – you’ll want it all. Watch out for the finished shoot coming soon and take note of the biggest trends that are set to take the streets by storm.

For starters there’s a move on of the 70s vibe with a deeper bohemian feel coming through. This takes shape in the form of rich slouchy suedes, luxe leathers and animal prints. From over the knee boots to platforms and loafers, it’s boho gone luxe. Styling tip: there’s a lot to choose from but we’d start with folksy prints, fringing and patchwork – if all else fails, layer it all up.

The futuristic feel is on the up and has taken the galactic metallic trend to another level. High shine, liquid metal and anything iridescent is hot.  Especially in sports styles, like the adidas Superstar in liquid silver and gold. Styling tip: strong silhouettes are essential, think shoulder pads, stiff fabrics with angular hemlines in an array of metallic and jewel tones.


Last but not least, there’s a strong sports luxe trend coming through that brings together sports styles with a slightly more refined look. Minimal trainers are fused with a smarter edge, flatforms and ghillie lacing. The triple black and white trends remain strong for this look. Styling tip: neoprene is still having a moment, sports wear, perforated fabrics and colour blocked layers, all score points.  It’s game on.

Check out all the behind the scenes action of the shoot in our video below, to catch a glimpse of all the hard grafting and major blue steel pouting that created the glamorous campaign:

Ready to shop? Check out our new styles for women and men.

UPDATE: Our AW15 campaign is live! Check out the final product and get acquainted with our stunning models over on our schuh AW15 Campaign is Live post.