Header image for post schuh ss17 campaign

You’ve seen a sneak peak behind the scenes – now it’s time for the real deal. Our schuh ss17 campaign has landed, full of new season treats to get you ready for Spring and Summer. Take a look at the beautiful (sunshine-filled) snaps as we run you through the trends you need to know about this season.

Model wearing vans sk8 hi mono colour

You’ve probably seen that infamous side-stripe on the Vans Old-Skool-clad feet of people everywhere. The Old Skool has dominated the fashion scene recently thanks to street-style stars adopting the classic kicks at various fashion weeks – but this season, it’s all about the Sk8-Hi. If the obsession with the Old-Skool is anything to go on, you’re going to want to get in on this trend early.

model wearing schuh Starstrcuk floral block heel

Comp image of ROD Kawaii flatform sandals and schuh starstruck block heel floral sandals

Red or Dead Kawaii and schuh Starstruck – both coming soon!

SS17 is the season for going all out and upping your game – whether that’s with all-over floral print or glitzy embellishment, make a statement with your shoes. The schuh Starstruck block-heeled, open-toed floral shoe of dreams is the perfect transitional shoe for when it’s not quite warm enough to bare your feet. We can’t wait to get our hands on them. ROD nail three trends in one combining colour of the moment, khaki, with shiny embellishment and an elevated flatform sole. So hot right now.


schuh Furry – coming soon!

Last summer, Rihanna had everyone wearing fluff on their feet thanks to her Fenty furry slides. This season the style has been amped up with even more fluff and even bolder colours. We reckon this is a bit of a love it or hate it trend but just think how comfy your feet would be! We’ve picked our craziest style here, but if you’re just looking to dip your toes into the trend, we’ve got some more muted options arriving too.

Male model wearing adidas pool slide femal model wearing reebok freestyle

Model wearing Fila Disruptor trainers in white

Reebok Freestyle Hi Face 35 and Fila Disruptor Low both coming soon!

There’s no escaping the retro sportswear trend. It’s been getting bigger and bigger and is set to be a mainstay of your SS17 wardrobe. Whether it’s fresh colour-ways of 80s classics like the Reebok Freestyle Hi, or a summer staples like the adilette pool slide (socks optional) or straight-up brand revivals from the likes of Fila – this seasons looks are oozing throw-back vibes.

Comp image of khaki gazelle and khaki LCS trainer

And guys – just in case you thought we had forgotten to you. We’ve got a pretty simple message for you when it comes to nailing this season’s trends. Keep it khaki and opt for classic silhouettes or 90s brands. Easy. Whether you’re loyal to the Gazelle or up for bringing 90s favourites like Le Coq Sportif back, there’s something that ticks all the trend boxes.

So there you have it – a cheat sheet to this seasons big hitters and some nice sunny images to brighten up your day. Keep your eyes peeled for these beauties dropping soon!