Love what you’ve seen so far of our SS16 look book? Let us take you on a journey behind the scenes on the shoot location. We jetted off in search of sunshine to the perfect, somewhat tropical location to create our SS16 campaign. The styling is on point, the models Matilda and Jourdan are looking hawt and the results are lit.

The theme for our shoot was all about textures and shadows. The muted tones of the concrete at our location provided a strong backdrop for the stand out colours of the all important shoes and looks. We created giant screens with cut out shapes to use the sun to cast interesting shadows onto the set. Pretty amazing, right?

Behind every picture our talented team are working hard to get the perfect picture. It may look effortless but in every shot our model Matilda (isn’t she a beauty?) has her toes repainted, her make up touched up and her hair re-coiffed. Not to mention changing into another fabulous pair of shoes. Our favourite outfits are the clashing prints of the maximalism trend – we love the bold colours and those pom pom shoes. Oh and that cammo skirt. We need it.

We salute male model Jourdan who werked it in the baking hot sun for hours wearing suits and bomber jackets, ever the profesh. One of the key menswear looks, and an easy one to recreate is simple tailoring offset with the classic adidas Hamburg.

So what really makes a set? No, not the delicious food and endless coffee (though that is essential). Definitely the playlist – we had a different one for each of the three sets and the tunes kept us dancing all day. Here are some behind the scenes snaps of the goings on and the beautiful surroundings.

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