Italian brand Superga has been around for over 100 years, producing their perfect plimsolls for stylish Italians. Also known as the People’s Shoe of Italy, the classic 2750 style has become a style staple and is loved all over the world.

The History of Superga

The Superga factory opened in Turin in 1911 producing canvas plimsolls with a vulcanised rubber sole. After the war Superga reopened with a new mission to bring their high quality footwear to the people of Italy. They expanded their range and began to manufacture rubber rain and outerwear boots however it was the 2750 that became iconic.

 

The Superga in fashion

The 2750 is designed to complement the foot and is an elegant and laidback silhouette. The current face of the brand is gorgeous supermodel (and Bradley Cooper’s lady friend) Suki Waterhouse while previous ad campaigns have featured pop star Rita Ora and British queen of cool Alexa Chung. The shoes have a nonchalant, relaxed feel whilst still looking smart and will work will with girly dresses or your favourite denim. We love them!

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