fila

Ever been caught out when trying to impress your fashion forward friends by mumbling out something that’s some sort of vague blur of Niiiyk and Nai-kee? You know exactly what brand we’re talking about – but have you been saying it right? We hit up Oxford Street and Covent Garden to see if the London crowd know their stuff when it comes to some of schuh’s most popular brands. So, if you think you know your aah-di-daas from your ah-deedas then you might want to check out our handy video on how to pronounce brand names before you embarrass yourself.

brand matching header

Ever noticed how some people just can’t be seen without matching brands on some form of their clothing. Of course we’re specifically talking about clothing to shoes here. Some people can be real touchy about this kind of thing, so we kindly put together some of the best matchy matchy looks for you to ogle over.

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Coachella header image

Prepare yourself, because it’s almost that time of year when your instagram feed will see an influx of fringed jackets, impossible to copy hair braids, flower crowns and the beautiful people of the celebrity world having the BEST TIME EVER. That’s right – Coachella is just around the corner. It’s where the festival fashion trends for the year are tried and tested – so where better to look for some style inspiration. You might not be jetting off to sunny California – but if you’re hitting up a festival this year, it’s worth looking to the key  style tribes to get your look sorted. Coachella’s coming – get festival ready!

We’ve scoured the archives to bring you the key looks to build your outfits around – whether your there for the music, or for the insta snaps – and of course, we’re working from the shoes up. Read more

Header image for post schuh ss17 campaign

You’ve seen a sneak peak behind the scenes – now it’s time for the real deal. Our schuh ss17 campaign has landed, full of new season treats to get you ready for Spring and Summer. Take a look at the beautiful (sunshine-filled) snaps as we run you through the trends you need to know about this season.

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