irregular choice

unicorn trend schuh blog header

The unicorn trend is pretty inescapable at the moment, so of course we’re here to fill your autumn/winter with even more rainbow clad, iridescent, glittering sprinkles of joy, making it look like a unicorn really did puke all over your wardrobe. We promise it is a good thing!  Read more

irregualr choice mickey mouse and friends collaboration

Oh boy! Have we got a sweet treat for you. Would you like a little sneaky peak at the latest collaboration from Irregular Choice? Go on, what are you waiting for?

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womens pastel puma platform trainers schuh blog header

We don’t like saying it too often, but y’know? We told you so! Following on from last year’s pastel trend, Spring/Summer 2017 is taking a sugary-sweet turn for yet another year running. The pastel trend continues to dominate the colour chart and yes, although our SS ’17 Campaign promises retro revivals, flourishing florals and the return of the humble pool slide, those powdered hues and sherbet shades are here to stay. Period. Read more

Dr Martens Floral 1461 3 Eye shoe with classic yellow stitching

If you’re looking for an excuse to add some all-out flower power to your wardrobe, then look no further because today is National Floral Design Day. That’s right – there’s a whole day dedicated to all things floral. If your other half isn’t aware of this big day in the floral calendar (forget valentine’s day), chances are you won’t be getting a bouquet of your favourites. In our opinion – shoes are better anyway, so why not treat your self to some bloomin’ lovely treats for your feet? Read more

Header image for Irregular Choice X Cinderella collection

Some people would think that it’s a bit much to say that a pair of shoes could change your life but here at schuh, we disagree. If you don’t believe us, take Cinderella as proof. Yes there was the dress, the pumpkin carriage and a fairy godmother that could rival the all of the Kardashian clan’s glam squads; but ultimately, it was that glistening glass slipper that led Cinders to her happy ever after. Read more

irregular choice dreamkiss schuh blog gif

Do you ever get lost in a world of make believe? Are you a lover of all things magical – especially when it’s in shoe form? Does your shoe collection define your weirdly wonderfully take on life? If all of the above applies to you, you’re certainly in the right place. Here at schuh you will always find the most marvellous collection from Irregular Choice to keep up with your extravagant fashion needs.

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irregular choice and alice in wonderland schuh blog header

The last time we took a trip down the rabbit hole, we had an enormous amount of fun. This time we climb back into Wonderland with Irregular Choice to invite you to another enchanting world of dreams with their second collection. Your favourite characters from Disney’s animated Alice in Wonderland promise themselves more fantastical prints, a whole lot of sequins and even more glitter. The wait is over, Irregular Choice X Alice in Wonderland have arrived.

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star wars and irregular choice blog header for schuh black background and colourful writing

They have landed and we’re pretty excited.

Irregular Choice strike back and this time they have collided with Star Wars, bringing you the most exciting range of shoes to walk this planet. Known for their wide range of exceptional heels and unique flats, Irregular Choice take us on a journey to a galaxy far, far away where your feet can look like they have never looked before.

While your favourite characters will be battling it out on the big screen, in the soon to be released Star Wars VII The Force Awakens, your feet will be fighting the Force with this limited edition footwear of the season.

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schuh style gallery best of july header

By now we’re sure you’ve heard of our sparkling new Style Gallery. Our little fashion nook on the interweb which documents our stylish customers looks. Last month, in the celebration of its launch, we sent out a casting call for style savvy footwear lovers to submit their best looks, with the promise of 5 Head Office selected favourites winning free shoes. Well, we always stay true to our word, and although it was super tough to choose from the masses of impressive entries, we’re here to announce our winners. Read on for our Style Gallery: Best of July.

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In case you didn’t know, we have cute animal friends who like shoes.  For real. We’re really lucky, they’re like, so into fashion. And more stylish than most people you know.

Have you met Frankie the beloved pug? He knows where it’s at. He’s taking a breather this week, so we’ve drafted in another fash aficionado – Cupcake the bunny rabbit. I know, we just can’t even either.

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