As stockists, of course we want you to invest in them. But seriously, we’re doing you a solid here, the adidas Ultra Boost is hot shit.
Did Kendrick make Reebok cool again? Nah behave, they’ve never not been cool, what he has done though is bring the Reebok Classic back to the forefront of our minds. Often forgotten about in a sea of adidas, Nike and even New Balance; Reebok reminds us that shoes don’t need all that tech, take it back to basics and there you have a great retro look.