ss17

transitional shoes spring campaign

With a hint of sunshine starting to appear from behind that everlasting grey curtain, we thought it was high time we give you a low-down on some perfect transitional shoes to see you through from this awkward ‘is it spring/is it not it spring?’ stage to the high summer sun we long to see and feel. Incorporating some of this season’s hottest trends, with styles to suit any individual, we’ve sourced the four must-have silhouettes for that perfect transitional season capsule wardrobe.

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ugg real new season ss17

Ugg boots are universally known as a staple piece for everyone and anyone’s winter wardrobe. Paired with anything, they keep your feet warm and keep you looking stylish. In their new SS17 campaign, the brand are celebrating this diverse consumer by casting 11 creative muses to showcase the new summer-ready styles for the warmer seasons. This Ugg reboot campaign is bold and provocative, otherwise known as; “Real”.

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Header image for post schuh ss17 campaign

You’ve seen a sneak peak behind the scenes – now it’s time for the real deal. Our schuh ss17 campaign has landed, full of new season treats to get you ready for Spring and Summer. Take a look at the beautiful (sunshine-filled) snaps as we run you through the trends you need to know about this season.

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Slowly but surely the days are getting a little bit longer and we’re not having to wake up in the pitch black anymore. Here at schuh HQ it’s officially the SS17 season, which means there must be some sunshine coming soon right? Fingers crossed. If your wardrobe is ready for a bit of a seasonal update, you’ll love what we’ve got in store for you with our schuh SS17 Campaign. From old-school classics and retro revivals, to the hottest new trends and summer-ready staples, we’re sure you’ll find something you like.  Read more

Pantone chart showing colour of the year

2016 has been a great year for fashion. It’s hard to define the look of a year before it’s even done, but this year has definitely been on of revivals and throw-backs. We’ve seen sweet updates of our favourite retro runners – with sneakers like the Reebok Classic coming back into the game. It’s also been ALL ABOUT the 90s, with girls trading in clutch bags for mini back-packs, wearing grungy straight-leg jeans and chokers becoming the accessory of choice. While it’s been good, a new year is upon us, so we want to help you be prepared for 2017 by taking a look at the trends that will be informing our purchases. Here’s our run-down of the 2017 trends to inspire your footwear choices. Read more

Outside of the venue for the schuh SS17 press day

Ever wondered what all those instagram-worthy press events you see all-over your favourite fashion people’s feeds are really like? Lucky for you, we’ve got the inside scoop from one of our lovely PR gals, Charley. Channel your inner fashion editor and read all about the best bits of the schuh SS17 Press Day.

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