toms one day without shoes initiative 2015 image of schuh head office staff outside with bare feet

Spot the folks at the back who want their feet in the shot…

Toms believe in creating a world where we live for one, another. One Day Without Shoes is an amazing annual initiative by the company which seeks to raise global awareness for children’s health and education. For their 8th year, they decided to shake things up a little and extend the event over 2 whole weeks. For 2015, all folks had to do was take a quick snap of their bare feet, post it on Instagram with #withoutshoes and they pledged to honour every picture by donating a new pair of shoes to children in need for each one posted. The brand with the big heart already gives 365 days a year with each product purchased as part of their inspiring One for One business model, but for these 2 weeks – no purchase was necessary.

Yup, that’s right; even if you’ve never bought a pair of Toms in your life – you could still get involved and help a pair of tiny tootsies out. How lovely is that?

It’s no surprise then, that when they approached us to join in with the support, we were more than happy to kick off our kicks, let our feet breathe for 5 minutes (some smelt like they needed it), slap a grin on our faces and get behind the camera:

toms one day without shoes 2015 initiative with schuh head office staff in bare feet behind sofa with shoes on floor

“Do your reckon the timer worked?”

Thanks to all the awesome people who participated, Toms announced on their website that a grand total of 296,243 children will receive new shoes – wow!

If you got involved (well done you) you can head over to their website and check if your tootsies are having their 15 minutes of fame.

In the mood for purchasing some feel-good fashion? Check out our full range of Toms products now.