The World Cup’s on, so inevitably everyone’s banging on about 1966 as if it were yesterday. Allow us to regale you with another tale from 1966, the same year that Paul Van Doren opened a shop selling custom made shoes.

These shoes were called Vans and originially they were very popular among schools and cheerleaders who wanted Vans that matched the colour of their uniform. The original Vans were pattern number 44, now known as Vans Authentic. On it’s first morning, the shop sold 12 pairs of Vans Authentic, a clear signal of their popularity.

Soon the shoes would be adopted and adored by skaters, their early popularity fuelled by a partnership with up-and-coming pro-skater Stacy Peralta. He travelled the world in them before appearing in the movie, The Lords of Dogtown. This cult classic is awash with Vans Authentic.

Waffle sole, vulcanised rubber and canvas upper. Such a simple shoe, but such an icon all the same. schuh has long been the Authentic destination of choice for skaters and non skaters and we always welcome a rework on the classic, like the vintage burgundy Vans Authentic for guys or the slimmed down, triangle print girls shoe.