Ever been caught out when trying to impress your fashion forward friends by mumbling out something that’s some sort of vague blur of Niiiyk and Nai-kee? You know exactly what brand we’re talking about – but have you been saying it right? We hit up Oxford Street and Covent Garden to see if the London crowd know their stuff when it comes to some of schuh’s most popular brands. So, if you think you know your aah-di-daas from your ah-deedas then you might want to check out our handy video on how to pronounce brand names before you embarrass yourself.