CRM & Loyalty Manager, Emma Wilson: Drapers' 30 Under 30

Every year, the UK’s leading authority on fashion retailing, Drapers, announces its list of 30 individuals under the age of 30 who have been identified as ‘up and coming talent within fashion retail who are energising the industry and redefining it for the future.’

As a business we’re immensely proud to share the news that our CRM & Loyalty Manager, Emma Wilson, has been recognised within this prestigious list.

Enthusiastic, resilient, innovative…

After joining us in 2021, Emma led our first-ever loyalty scheme THE SCHUH CLUB, which won the ‘Best use of Technology’ prize at the Drapers Footwear Awards 2023. Paula Nicola, our head of CRM, says: “The success of our loyalty programme would not have been possible without Emma”.

Emma is described by colleagues as enthusiastic, resilient, innovative, organised, and excellent at project delivery. We couldn’t be prouder!

Championing success

Emma’s dedication to the SCHUH CLUB cannot be understated. Internally championing the scheme, Emma has trained the customer service team in its use and regularly reported updates and successes to the board.

Head of CRM, Paula Nicola, said: “The success of our loyalty programme would not have been possible without Emma. She is a top-tier problem-solver who works at speed and accuracy, with tons of enthusiasm. She is resilient, innovative, organised, calm under pressure and excellent at project delivery. Amongst this, Emma still makes plenty of time to check in on the wider team and build relationships with people from across the business and third parties.”