Scroll Less, Save More: Get Ready for Black Friday 2025

It’s that time again. Whether you’ve been eyeing up those trending trainers, your daily rotation is begging for a refresh, or you’re ahead of the game with Christmas shopping – it’s undeniably the best time of year to hit ‘add to bag’. Black Friday 2025 is coming to schuh – and it’s never too early to get ready for it.

According to Salsify, nearly three-quarters of us are planning to shop Black Friday this year, meaning things are going to move fast. So, let’s get you prepped – from snagging early-bird deals and loyalty perks to dodging those soul-crushing ‘sold out’ messages, we’re here to give you our best insider tips. 

Ready to make the most of the biggest sale of the year? Here’s your Black Friday 2025 checklist!

When is Black Friday 2025?

First thing’s first – you’ll want to mark the date in your calendar. Black Friday 2025 lands on 28th November, but here’s the thing: sneaky pre-sales, early-bird discounts, and other surprise drops often pop up before the big day, so there’s really no time like the present to get prepared. But don’t worry, you’re here in plenty of time – and we’ve got you covered!

Make Your Shopping List

We all know that Black Friday is a big deal, and it’s easy to get overwhelmed with seemingly endless deals, discounts, and drops. The trick to surviving it (and actually getting what you want)? Go in with a plan.

Make your shopping list early so you’re not panic-scrolling when the deals drop. Whether you’re hunting for the perfect gift or finally treating yourself to those trainers you’ve been eyeing all year, a pre-prepared shopping list will ensure you check out happy – and with things you actually want.

Set Your Black Friday Budget

As much as we’d love to drop a whole paycheck on shoes, a little budgeting goes a long way on Black Friday. Decide what you want to spend – whether it’s a rough idea or hard limit – so you can shop consciously while still securing everything on your wishlist. 

If your shopping list is looking a little long, break it down to keep things chill. Think: a gift budget; essentials budget (our new running shoes come under this, right?); and a ‘treat yourself’ budget, obviously. That way you can grab those boots or sneakers you’ve been obsessed with, and still be able to spoil someone else. Win-win.

Get Inspired

You’ve got your list, you’ve got your budget – now, let’s narrow things down. If you’re needing inspiration, we’ve got you: read up on the latest footwear trends on our blog, or get scrolling on Pinterest or your favourite creators’ feeds for some quick inspo. Alternatively, check out some of the most searched-for shoes over the last year, so you know exactly what to keep an eye out for.

With a million searches this year, Nike’s still running the game – and the P-6000 is at the forefront, closely followed by the Air Force One and Dunk. adidas isn’t letting up either: the Samba remains a firm favourite with over 240k searches a month online, while the Handball Spezial and Campus follow closely behind. New Balance are also sporting some of the year’s hottest styles, with the 530 and 9060 both securing over 200k searches. And don’t sleep on the PUMA Speedcat, with a 174% increase in searches in 2025!

Not on a sneaker vibe? Luckily enough, boot season is here – and with cowboy boots, knee-high boots, and Timberland boots topping search lists in 2025, you’re spoiled for choice. For those still chasing the sun, Crocs remains one of the most searched-for sandal brands, followed by styles from Dr. Martens and BIRKENSTOCK. And let’s not forget BIRKENSTOCK’s cult-favourite Boston clog, perfect for transitional weather – and one of the year’s hottest searches.

Prep Your Black Friday Wishlist

Now that you know exactly what you want – it’s time to get that wishlist sorted. Find all your favourite styles and add them to your schuh wishlist. We’ll keep them saved, so you’ll be first to know if they’re on sale as soon as the Black Friday deals drop – then, you’re a simple ‘add to bag’ away from securing your new favourite pair(s)!

Of course, we can’t reveal just yet what exactly will be in our BF drop – but trust us, you won’t want to miss out. We’re talking big brands, some of the hottest trends of 2025, and an elite selection of colourways. So, get adding to that wishlist – some of your faves could soon be up for grabs at prices you’ll love.

Sign up for Alerts

Black Friday has the same energy as trying to score concert tickets – blink and it’s gone. The key to getting ahead of the game and landing the best deals? Be there the second they drop by signing up for alerts.

If you’re even thinking about shopping Black Friday at schuh, joining THE SCHUH CLUB is a total no-brainer. Sign up ASAP to be first in the know (hint hint: before the big day) – future you will thank you.

And Don’t Forget Cyber Monday!

Sure, Black Friday is the headliner, but we all know that the deals don’t stop there. Be sure to keep an eye out for more deals and discounts across Black Friday weekend and into Cyber Monday – you never know what surprises we’ve got lined up.

Ready to unlock the year’s biggest sale at schuh? Prep your wishlist, lock in your loyalty perks, and get ready to bag those shoes you’re obsessing over – and whatever you do, don’t miss out!