schuh News

GYKO x schuh Fashion Show

This year, schuh is the culture partner of Get Your Kits Out Festival (GYKOF) in Liverpool – a celebration that brings football and fashion fans together to champion grassroots women’s football culture.

One of the festival’s standout moments was the fashion show, spotlighting authentic grassroots style and football-inspired looks for Autumn/Winter ‘25 from talented stylists @iamgemmaswan, @tri3halewis, and @elizabethconnolly. Think reinvented football jerseys, innovative accessories ranging from football scarves to shin guards, and looks that fused sport with style in the coolest way!

The clothing and accessories on show were provided by the likes of AG Fits, Be Positive Tailoring, Women’s Football Art, and Pitch to Pouch. We’re proud to say that each ‘fit was complete with footwear from schuh – ranging from knee-high boots to retro-inspired trainers!

Standout makeup looks by talented MUAs @lucy_aka_flossy and @wxndymua gave the ‘fits their finishing touches, while @yeahitsrenee and @amyyyhend soundtracked the show with vibey DJ sets. We loved every second!

Here’s our highlights from the show, served by iconic models Em & Thea (@jerichoathletic), Cath & Lottie (@halewoodathletic), Holly & Millie-Mae (@spr_cfc), Lusha, Amina, & Ashley (@comfortangels21), and Nali & Flo (@hotgoalsummer):

Read More About GYKOF

The fashion show ended with the models lifting the Women’s FA Cup together – an iconic moment that was the perfect way to wrap up an inspiring day!

We loved connecting with the community at GYKOF, hearing from guest speakers, and supporting the festival’s fashion presentation, Grassroots Marketplace, and other exciting initiatives.

Want to see more? Read more about schuh x GYKOF to find out everything that went down at the event and explore the wider initiatives schuh is proud to support.