Own the Game: schuh x Nike x Baes FC

Together with Nike and Baes FC, schuh is celebrating community, creativity, and culture – on and off the pitch. 

Baes FC is an East London grassroots football team that is redefining football culture through its commitment to being an inclusive club where women, trans, and non-binary people of Asian heritage can thrive.

Built on the fundamentals of inclusion and diversity, Baes FC is more than just a team. It represents a new era of fandom, creativity, and individuality – embodying what it means to create space where none existed.

A Team Turned Sisterhood

Baes FC don’t just play the game – they change it. Formed by Nicole Chui in 2022, an idea became a movement, a pitch turned into a platform – and a team became sisterhood. Nicole says:

“This community has bonded all of us, and made us who we are. Football is all about teamwork and we’re always stronger when we work together. Beyond being on the pitch, we’re keen to make sure we stick around for a long time, especially for the generations to come. We are not a novelty, we’re a necessity, and you’re already witnessing that.”

Nike Style That Scores Every Time

At the heart of this collaboration are three Nike icons – the P-6000, Cortez, and Field General – each silhouette representing the energy and spirit of Baes FC. Sport doesn’t stop at the sidelines with these iconic trainers: it’s soft sport, made stylish.

Express yourself both on and off the pitch with the Y2K-inspired P-6000, the classic 70’s silhouette of the Cortez, or the functional, street-ready Field General – all available in a range of unique colourways. Whatever you choose, your new Nikes will be uniquely you.

Community, Connection, Belonging

With Baes FC, we’re stepping into the exciting world of sport with purpose by spotlighting a new generation of inspiring sporting role models.

Baes FC and schuh share a common purpose: creating a safe, inclusive space where community, connection and belonging is everything – with individuality powered by Nike.

Discover our new Nike collection today, including the Nike P-6000, Cortez, and Field General in a range of unique colourways. 

Read more about our Nike newness and how to style your new favourite pair.