Summer of Love: schuh x Mighty Hoopla

At schuh, we’re all about self-expression, loud looks, and making space for everyone to show up as their true selves! This summer, schuh is heading to Mighty Hoopla – the UK’s biggest and boldest celebration of LGBT+ music, fashion, and freedom.

As the UK’s most fabulous extravaganza, Mighty Hoopla sees 60,000 likeminded people come together for two days of amazing music and summer fun. With more than 200 musicians and a variety of performers, including cabaret collectives, comedians, and much more, Hoopla embraces the best of pop, alternative, and queer culture. This year’s iconic headliners include Kesha, Ciara, and Jade!

Hoopla proudly champions LGBTQ+ artists and performers and creates a safe and inclusive space that celebrates diversity, aligning with schuh’s ongoing commitment to LGBTQ+ equality and celebrating the LGBTQ+ community.

Join schuh at Mighty Hoopla in Brockwell Park, London, from the 31st May to the 1st June 2025!

Turn it Up at the House of schuh

Hoopla is the ultimate weekend for living your loudest, proudest, most authentic life. We’re turning up in full force with our very own House of schuh stage!

The House of schuh stage will be hosting fierce performances from ballroom legends Get Busy Crew, plus crowd catwalks to win exclusive goodies, featuring categories like Giving Face, Big Queer Attitude, and Love Is In The Park.

We’re hyped to announce the one and only Tayce will be hosting, with DJ sets from Tete Bang on Saturday and Adam Theo on Sunday. Expect nothing less than iconic.

You’ll also find our Step Into Love cube on-site – an immersive infinity mirror experience (a selfie lover’s dream!) where you can snap photos, share messages, and soak in the love. Sign up to THE SCHUH CLUB at the cube and you’ll be entered into a competition to win FREE SHOES FOR A YEAR – plus grab a limited-edition schuh fan to keep things cool!

Strut, Dance, Repeat

Whether you plan to spend your festival weekend chilling in the sun or dancing non-stop, get ready for Hoopla with our range of festival footwear at schuh.

Elevate your iconic fits with on-trend cowboy boots, add some edge with a pair of chunky Dr. Martens boots or sandals, or keep it cool with a trending sneaker like the PUMA Speedcat or New Balance 1906R. Whatever vibe you’re going for, you’ll find the perfect pair to complement your Hoopla fit at schuh.

For more festival inspo, check out our guide to the Top Festival Shoes for 2025!

But first – the warm-up! Join us at our Oxford Circus store on 24th May for our Pre-Hoopla party: we’re bringing the festival in-store with a set from DJ Tete Bang and a glam station from Doll Parts, offering free tooth gems all day.

Come through, dress up, dance it out – and Step Into Love with schuh and Mighty Hoopla. See you there!