Purpose
Together Hits Different - Part 1: Jake & Nicole
Welcome to part one of our Together Hits Different series, a three-part campaign that focuses on the intersectional crossroads where two people meet and use their freedom of self-expression to act as a catalyst for their communities.
The campaign is a tribute to the beauty of finding togetherness in our differences and the strength of unity – where personal style, shared passions and culture come together. It spotlights three duos – six trailblazers who are shaping the future through fashion, music and sport – each telling their own story of identity, allyship, and belonging.
Together Hits Different bring together two icons from the same orbit who’ve never met – starting with two stars in sport. Jake Daniels, breaking barriers in football at just 19, pairs up with Nicole Chui, creative force and founder of Baesianz FC. They sat down to talk about creativity, inclusivity, and what community means to them.
United by a passion for inclusivity, Blackpool FC forward Jake Daniels and Baezians FC Co-Founder Nicole Chui are redefining what it means to belong in sport. Through creativity and advocacy, they challenge norms, celebrate self-expression, and champion a more inclusive future for their communities, both on and off the pitch.
Keep an eye out for our next duo in the series and in the mean time check out our brand new spring-summer edit!
