Ready For It? The Eras Tour Style Guide

Hey Swifties! Get ready to shake off the cobwebs from those cowboy boots because the Eras Tour is coming, and it’s time to craft the perfect outfit for each era. 

Whether you’re channeling your inner country sweetheart or rocking a fierce red lip, this guide will help you transform into your favourite version of Taylor Swift!

The Eras Tour in the UK starts in Edinburgh on June 7th, 2024, and is set to finish in London on June 22nd. The American singer-songwriter then heads to the Aviva stadium in Dublin for a triple header. The question is, are you ready to make an entrance in style? Let schuh inspire some iconic Taylor Swift outfit ideas!

Whether you are heading to the concert or having a themed party at home, we have got you covered with our Swiftie Style Guide! 

The Eras Tour covers 17 years of Taylor Swift featuring a three hour set with songs from 11 of her albums, and shows thus far in the likes of Australia, fans have dressed to impress wearing their favourite version of Taylor throughout the years. 

Debut & Fearless Era (Country Charm): 

Unleash your inner country sweetheart with a breezy sundress, classic cowboy boots, and bouncy curls. Imagine a mix of “Teardrops on My Guitar” innocence and “Love Story” fairytale romance. Add a touch of sparkle and you’re good to go! 

Speak Now & Red Era (Fierce & Confident):

Embrace your inner rockstar! Channel the bold red lip and fierce confidence of Taylor’s “Red” persona, or the powerful spirit of “Speak Now.”

Rock a statement leather jacket with ripped jeans and don’t forget an edgy pair of red converse. Complete the look with some bold accessories to add an extra touch of attitude.

1989 & Reputation Era (Pop Icon Vibes):

Get ready to shine! This era is all about embracing your inner pop star. Think of the dazzling outfits from the “Shake It Off” music video or the edgy glam of “reputation.” Play with vibrant colours, grab some New Balance 550s and statement accessories to create a showstopping look.

Lover Era (Romantic Vibes):

Be the reason love is in the air! Let your romantic side blossom with soft pinks and dreamy pastels from head to toe. Choose a pink blazer and shorts co-ord and accessorise with a heart shaped belt, complete the look with a pair of Victoria sneakers.

Folklore & Evermore Era (Whimsical): 

Dive into the dreamy world of “Folklore” with flowing maxi dresses and delicate lace details. Channel the iconic “cardigan” aesthetic or embrace the whimsical vibes of by adding nature-inspired accents like floral prints or a loose braid.

Feeling bolder? Explore the genre-bending spirit of “Evermore” and bonus eras! Immerse yourself in a cosy cabin retreat with chunky sweaters, flannel shirts, and Dr. Martens’ boots. This look is the perfect blend of comfort and edge!

Midnights and The Tortured Poets Era

Midnights is all about retro, sparkly, and moody styles! Dress up a pair of jeans with a glitter top and finish things off with some midnight blue kicks. For the Tortured Poets Era think dark academic and preppy outfits. A collared jumper, skirt and some knee high Platform Boots are ideal for channeling the darker, more introspective themes of later albums.

Concert Essentials 

• Pack a Mac: Weather can be unpredictable, especially in summer. A lightweight raincoat or mac will save the day if it decides to rain. 
• Hydration is Key: It’s likely to be warm during the summer concert. Bring a reusable water bottle and stay hydrated throughout the evening to keep your energy levels up and enjoy the show to the fullest! 
• Embrace Thrifty Swiftie style: look to charity shops before hitting the high street! Shopping sustainably not only saves you money and helps the environment but is a great way to find hidden gems that will make your friends envious.

Now that you’re armed with the ultimate Eras Tour Style Guide, you’re ready to transform into your favourite Taylor Swift persona. Don’t forget to embrace your creativity, personalise your look, and most importantly, have fun! Stuck on finding the perfect pair of dancing shoes? Shop our festival shoes collection online today!