schuh Leeds Trinity x BIRKENSTOCK

One person wearing BIRKENSTOCK Naples in beige with white trousers, standing next to someone wearing BIRKENSTOCK Boston in beige with light blue jeans and white socks.

Big news: we’re opening a brand new schuh store in Leeds Trinity Shopping Centre on Friday 17th April – and you’re invited!

To celebrate, we’re teaming up with BIRKENSTOCK for a jam-packed opening day: expect freebies, the freshest new season styles from BIRKENSTOCK, and pop-ups from the faces of our latest BIRKENSTOCK Icons campaign. Trust us, you don’t want to miss this one.

Saroop and Jasbir in their Leeds coffee and wine bar, Vinyl Grounds. Saroop wears the BIRKENSTOCK Boston in beige with light blue jeans and a dark blue jacket; Jasbir wears the BIRKENSTOCK Naples in beige with white trousers, a black and white striped tshirt, black gilet, and a cap.

Nelle Studios founder Grace Lotti standing at a shop entrance wearing the BIRKENSTOCK Boston in pink with blue jeans, a leopard print coat with furry collars, and sunglasses.

BIRKENSTOCK Icons x schuh

Meet the stars of our BIRKENSTOCK Icons campaign: a line-up of inspiring young business owners who are curating their craft and doing things their way. We’re talking London-based jewellery designer and Nelle Studios founder Grace Lotti, alongside Saroop and Jasbir, the duo behind Leeds coffee and wine bar Vinyl Grounds. The campaign gives you a behind-the-scenes look at their day-to-day as business owners – all powered by, of course, a pair of BIRKENSTOCKs on their feet.

From the Boston to the Naples, the Tokio to the Utti, their BIRKENSTOCK pair of choice is the perfect companion for day plans and night plans alike. From coffee runs to wine dates (and everything in between), BIRKENSTOCK has your back – whatever’s on the agenda.

One person wearing the BIRKENSTOCK Utti in blue with yellow socks and blue jeans sitting across from another person wearing the BIRKENSTOCK Utti in pink with white socks and white trousers.

schuh Leeds Trinity Opening Day

Cleared your calendar for Friday 17th yet? Here’s what you have to look forward to at our Leeds Trinity opening day…

We’re hosting a charm station between 12-5pm, where we’ll be gifting charm anklets made by our campaign star Grace to anyone buying a pair of BIRKENSTOCKs on opening day. New favourite accessory? Sorted.

Need a caffeine fix? We’ve got you. Vinyl Grounds will be running our schuh x BIRKENSTOCK coffee station, serving up free (and seriously good) coffee from 12-5pm.

And we’re not stopping there: shop with us over opening weekend and you’ll receive a free custom tote bag with any purchase. Plus, sign up to THE SCHUH CLUB or check in in-store over the weekend for a chance to win a BIRKENSTOCK pair of your choice (and with 10 prizes up for grabs, you don’t want to miss this one)!

Person wearing the BIRKENSTOCK Naples in brown with white socks and two-toned blue jeans.

Don’t miss out: join the club with new season BIRKENSTOCK at schuh and experience our campaign brought to life at our brand new Leeds Trinity store. We’ll see you there!