Timberland x schuh

Your Timberland era, your rules. This October, Timberland Crafted lands at schuh – a new campaign celebrating personal style, hands-on creativity, and putting your own spin on an icon.

We’re putting three inspiring creatives front and centre, and taking things offline with three Timberland customisation events in Edinburgh, Manchester, and London. Think classic Timberland DNA, remixed by you.

Discover Timberland Icons at schuh

Timberland has never been about blending in. From the instantly recognisable Premium 6-Inch boot to boat shoes and outdoor-inspired styles, this iconic brand has been serving rugged energy, serious heritage, and silhouettes that hold their own for decades.

Leading the Timberland Crafted line-up is the Timberland Premium 6-Inch – the classic boot that needs no introduction – alongside two staples of the Timberland Stone Street collection: the Mid Boot, bringing its chunkier, fashion-led edge to the brand’s signature DNA, and the Oxford Shoe, which takes same rugged attitude and translates it into an easy-to-style everyday shape. 

Three different silhouettes, one shared energy: classic roots, fresh energy, and plenty of room to make them your own.

Timberland Crafted

In our Timberland Crafted campaign, we’re meeting three creatives with totally different approaches to making: JARPZ, J.O.STUDIO, and Mango Mundo. Their work spans footwear, accessories, textiles, and leather craft, but there’s one thing connecting them all: personality.

Then, it’s your turn. Across three Saturdays in October, each creative will host a hands-on customisation experience at a schuh store, giving you the chance to make your Timbs completely your own. We’re talking colour, texture, charms, laces, and plenty more ways to switch things up. Same Timberland icons, but different – exactly our vibe.

Edinburgh St. James Quarter: JARPZ

First up: Edinburgh. On Saturday 10th October, from 12pm-6pm, JARPZ is taking over our Edinburgh St James Quarter store with a charm bar made for anyone who thinks more is definitely more.

Founded by North East England-based creative Charlotte, JARPZ is all about playful footwear customisation and making every pair feel personal. Expect beaded lace details, decorative tags, layered charms, clip-on accessories, and plenty more ways to make your Timbs feel totally you.

Manchester Market Street: J.O.STUDIO

Next stop: join us at our schuh Manchester Market Street store on Saturday 17th October, from 12pm-6pm, where Manchester-based designer Jess O’Riley of J.O.STUDIO will bring her maker-led approach to a Timberland customisation station.

Jess transforms salvaged tents and outdoor materials into one-off apparel and accessories – basically the perfect match for Timberland’s outdoorsy roots. Think reclaimed tent fabrics, guy ropes, hiking laces, hardware, and more, all reworked into fresh lacing, clip-on details, and fabric charms that’ll bring heritage-coded energy to your favourite pair of Timbs. We’re already obsessed.

London Oxford Circus: Mango Mundo

Closing out the series? London. On Saturday 24th October, from 12pm-6pm, Mango Mundo founder Christall will be at our London Oxford Circus store with a leather charm customisation experience made for putting your own stamp on your Timbs.

Christall will bring Mango Mundo’s bold, hands-on approach to leatherwork to your favourite pair. Expect layered leather shapes, metal studs, letter beads, and playful details like flowers, stars, and personalised lace charms – all designed to give your Timbs a completely different energy.

Make Timberland Your Own at schuh

Three cities, three creatives, three completely different ways to customise an icon – Timberland Crafted is all about the people (and the shoes) behind personal style. 

Joining us in Edinburgh, Manchester, or London to make your Timbs your own? Bring your favourite pair or add an icon to your rotation with the full Timberland collection at schuh. We’ll see you there.