adidas Originals x schuh

Three people standing/sitting on steps outside a house, wearing adidas Originals trainers - two brown pairs and one in burgundy.

Some shoes follow the mood. Others set it – and that’s exactly what adidas Originals has been doing for decades, turning sporting archive silhouettes into forever streetwear icons.

adidas Originals is officially back at schuh – and for our new campaign, we’re rewriting the room. A living room becomes a stage, a hallway becomes a runway, and a garage becomes a creative studio. Familiar spaces, fresh energy, and one idea: your surroundings don’t decide how you show up. You do. It’s all about putting your own spin on the everyday through style, attitude, and self-expression.

Front and centre of the campaign? Three adidas icons with three very different (but equally elite) energies. From the sleek Gazelle Lo Pro to the retro-running SL 72 and terrace-inspired Stadt, meet the Originals your rotation has been calling for.

Three people sitting in a living room on a couch, each wearing a pair of adidas Originals trainers - one grey, one brown, and one silver.

Two people sittingon a couch, both wearing a pair of adidas Originals trainers - one brown pair with blue adidas jeans and a jacket, and one silver pair with a white maxi skirt and khaki adidas jacket.

adidas Gazelle

The adidas Gazelle is a trainer that’s always known how to move with the times. Its classic low-profile shape and instantly recognisable 3-Stripes have made it a streetwear mainstay – and this season’s variations prove there’s still plenty of room to remix an icon.

First up? The adidas Gazelle Indoor. The brown and white colourway delivers some serious retro appeal in an easy neutral palette, complete with the signature gum-style sole that gives the Indoor its truly iconic finish.

The adidas Gazelle Lo Pro takes things lower. Its streamlined silhouette, sleek gum sole, and classic 3-Stripe detailing make it an effortless match for everyday staples: we’re talking baggy denim, midi skirts, oversized knits, and loose-fit shirts. The dark brown and burgundy colourways bring a rich but refined colour hit into the mix.

Want more? Explore our full adidas Gazelle edit.

adidas Gazelle Indoor in Brown and White

adidas Gazelle Lo Pro in Dark Brown

adidas Gazelle Lo Pro in Burgundy

adidas SL 72

Retro sports style has been cool since forever – and the adidas SL 72 has always been ahead of the curve. Rooted in adidas’ running archive, the SL 72’s streamlined shape and vintage sport DNA hit that sweet spot between throwback and right now.

Make a statement in the adidas SL 72 in silver, with its sleek metallic finish and contrasting 3-Stripes bringing instant energy to relaxed denim and sporty ‘fits. For a pop of colour, the red colourway does the talking for you, while the off-white delivers a softer take on the SL 72’s unmistakable retro-running profile.

Check out our full adidas SL 72 edit and tap into iconic footwear heritage, remixed.

adidas SL 72 OG in Silver Multi

adidas SL 72 OG in Red

adidas SL 72 OG in Off White Multi

adidas Stadt

The third star of our campaign? The adidas Stadt, where classic terrace styling meets creative energy. Right at home in our garage-turned-artist-studio, the Stadt is made for the everyday uniform. Its low-profile, terrace-inspired shape, classic 3-Stripes, and gum sole bring understated attitude to any ‘fit – effortless, versatile, and seriously easy to style.

The midnight green brings a deep colour update that pairs effortlessly with dark denim, relaxed workwear, and neutral layers. Cool grey keeps things clean and versatile, while the beige colourway leans into warm neutrals for a pair that’s an instant rotation staple.

Discover the full adidas Stadt collection.

adidas Stadt in Midnight Green

adidas Stadt in Grey

adidas Stadt in Beige

Shop adidas Originals at schuh

One brand, three silhouettes, endless ways to make them yours. Go indie-coded with Gazelle, channel retro sport in the SL 72, or keep things understated with Stadt. The common thread? Classic adidas DNA, reworked through personal style – exactly what adidas Originals does best.

Whether your daily backdrop is the gig, the studio, the lecture hall, or somewhere completely different, wear the pair that feels like you. Find your next rotation favourite in our adidas edit at schuh and complete your ‘fit with the iconic three stripes.