Pride 2026: schuh x Converse

Pride is a major highlight of our calendar at schuh – and the perfect opportunity to celebrate our year-round commitment to the LGBTQ+ community.

As part of our mission to Do More Good and foster self expression, style, and inclusivity, we’re proud to support and champion the LGBTQ+ community through a number of events and initiatives, from volunteering with The Proud Trust to hosting Pride events across the UK.

This summer, we’re buzzing to be celebrating with Converse – our official brand partner for Pride 2026! After kicking things off at Mighty Hoopla festival in May, we’re continuing the fun into July and August with in-store Pride events in our London, Brighton, and Manchester stores.

schuh x Converse at Mighty Hoopla 2026

We kicked off Pride season in true schuh style with Converse and Girls OOO, a community spotlighting talented queer DJs and emerging artists. Where better to start than Mighty Hoopla – the UK’s biggest and boldest celebration of LGBTQ+ music, fashion, and freedom?

Across the sun-soaked final weekend of May, we joined 60,000 people in London’s Brockwell Park for two days of festival energy, iconic Converse moments, and amazing music – including headline sets from Lily Allen, Scissor Sisters, and JLS.

With Hoopla embracing queer culture, proudly championing LGBTQ+ artists, and creating a safe and inclusive space that celebrates diversity, it’s the perfect fit for our ongoing commitment to the LGBTQ+ community. 

Celebrate Pride With Us In Store!

Want to join in on the fun this summer? We’re celebrating Pride throughout July and August with in-store events in our London, Brighton, and Manchester stores, all in partnership with Converse. 

We’ll be bringing the Pride energy in store with DJs and giveaways, plus eco glitter glam stations to get you ready for the weekend – but not before you discover your Pride aura colour with an aura reading! Matching your glam to your aura colour? Instantly iconic.

Don’t miss out – here’s where we’ll be hosting our schuh x Converse Pride events this summer:

London Pride

schuh London Oxford Circus, Saturday 4th July

Brighton Pride

schuh Brighton Churchill Square, Friday 31st July

Manchester Pride

schuh Manchester Market Street, Saturday 29th August

Wear Your Pride

You can also wear your pride with the Converse ‘Proud to Be’ Collection, serving Pride-inspired remixes of instantly recognisable icons: the Converse All Star Hi and Chuck 70. Inspired by Gilbert Baker’s original Pride flag, these just-landed Converse styles bring bold colour and OG energy to your rotation – whether you’re heading to Pride weekend, festival plans, or just making your everyday ‘fits feel a little brighter.

Complete your look with our Pride Never Stops tote bag: all profits from its sales are donated to our charity partner The Proud Trust, helping fund 233 hours of support for LGBTQ+ young people. Whether you’re sporting a Converse icon or a tote that gives back, it’s all about showing up, standing out, and wearing your Pride your way.

Here at schuh, we’ve been partnering with the Proud Trust since 2020, helping to provide education, advocacy, and safe spaces for LGBTQ+ youth in Manchester and across the UK. This partnership has included the Pride Never Stops campaign. You can read more about The Proud Trust x schuh online.