The Top 10 Most Iconic Shoes of All Time (Just in Time for Christmas)

It’s no secret that we’re footwear experts here at schuh – and with nearly half the nation (43%) hoping to unwrap some box-fresh shoes this Christmas, we’re here to make gifting that perfect pair easy. This November, we worked with One Poll to ask 2,000 adults in the UK all about their footwear opinions – from gifting habits to the biggest question of all: what are the most iconic shoes of all time? 

Despite a pair of new shoes topping so many of our Christmas lists this year, 46% of us still worry about our loved ones picking out the right style. Our Christmas campaign, Past, Present(s), Future, is all about the joy and power of meaningful gifting this festive season – so we know how much getting it right matters.

So, what’s the secret to securing that ‘just what I wanted’ moment? Go with a classic! And here’s the good news – we’re here with all the gifting inspo you need, as we’re finally settling the ultimate footwear debate and revealing the most iconic shoes of all time.

We also know a thing or two about Gen Z’s taste in shoes, so our trend specialists – who know exactly what this generation is wearing, loving, and adding to their wishlists – have also brought their top gifting tips for the Gen Z in your life. 

So, ready to level up your gifting game this year? Let’s dive in.

The Top 10 Most Iconic Shoes of All Time

1. Dr. Martens Boots 

Coming in strong at number 1 (with 38% of the vote) is none other than Dr. Martens boots. From the timeless 1460 to the trending Sinclair, DMs boots are a staple of wardrobes across the country. Iconic, built-to-last, and just the right amount of edgy: these icons have been rocking the streets for decades – and they’re clearly not going anywhere.

2. Converse Chuck Taylor All Stars

This one’s also no surprise – in 2nd place (securing 17% of the vote) is Converse Chuck Taylor All Stars. The star of the show is the instantly recognisable All Star Hi, but every Chuck Taylor style has truly been cool since forever. Whether you rock the classic high top silhouette or keep it low-key with a timeless low top, you’re getting a classic fit, a go-with-anything colourway, and that iconic branding.

3. Nike Air Max

Following close behind (at 16%) is a true streetwear icon: the Nike Air Max range, featuring a range of styles like the sporty Air Max 270. These iconic shoes are all about delivering elite comfort and standout design, combining modern innovation with retro-inspired aesthetics – and every pair is finished with that iconic Swoosh that says it all.

4. UGG Boots

A true festive season favourite, UGG boots are of course in our top 5 most iconic shoes of all time. Delivering the perfect balance of chic and cosy in a range of instantly recognisable colourways and silhouettes, you just can’t go wrong with a pair from UGG – and the Classic Ultra Mini and Classic Micro are our current obsessions. 

5. Nike Air Jordan 1

Our 5th spot is taken by an absolute icon of the sneaker game: the Nike Air Jordan 1, available in kids’ sizes at schuh. A true cultural symbol, this Nike sneaker blends basketball and street style into one standout shoe, with its clean panels, bold colourblocking, and distinctive silhouette delivering a timeless, court-inspired look that’s loved by cool kids everywhere. 

6. Nike Air Force 1

It’s another Nike classic at number 6 – this time, the legendary Nike Air Force 1. This classic trainer needs no introduction: a low profile court design, versatile colourways, and iconic Nike branding make for the perfect street style staple.

7. Oxford Brogue

We’re shifting away from sneakers at number 7, with the Oxford brogue securing the spot. This shoe is all about truly timeless energy: sleek, structured silhouettes finished with sharp perforation detailing and classic colourways. This is one you can trust to never go out of style.

8. Chelsea Boot

Coming in at number 8 is another certified classic: the iconic Chelsea boot. With an ankle-high silhouette and distinctive elastic side panels, these sleek boots work in every form – flat or high heeled, leather or suede… they’re clean, versatile, and totally timeless, every time.

9. Crocs Classic Clog 

These just had to secure a spot on the list: coming in at number 9, it’s the truly iconic Crocs Classic Clog. A staple of comfortable footwear across the globe, these clogs are light, breathable, and available in endless colourways – if you get it, you get it.

10. adidas Samba

Our final iconic shoe is none other than one of the coolest trainers of the last decade: the adidas Samba, available at schuh in kids’ sizes. As the frontrunner of the slim sole trend that we’ve been seeing everywhere, these sleek, retro-inspired trainers have legendary status for good reason – and are perfect for little trendsetters. After all, no list of iconic shoes would be complete without a mention of the legendary three stripes.

What to Buy the Gen Z in Your Life

When it comes to Gen Z, they do have a soft spot for the classics – but they also love to branch out. With 74% of Gen Z saying they can’t wait to see new shoes under the tree, they’re not only the most excited generation to unwrap footwear this Christmas – they’re also seriously willing to invest in a standout pair, with the majority planning to spend between £80–£100 on shoes, and 13% up for spending £200+.

That might make picking the perfect pair for the Gen Z in your life feel intimidating – but we’ve got you covered. When it comes to their picks of iconic styles, Gen Z loves the Nike Air Force 1 (27%) and Nike Air Max (26%) – highlighting a love for sneakers that are both wearable and eye-catching. As a generation, they’re all about self-expression, individuality, and statement-making style – so we’ve got a few foolproof tips finding them the perfect gift this Christmas.

Celebrate Authenticity

First off – and most importantly – pick footwear that reflects who they truly are. Whether it’s the laidback Birkenstock Boston, edgy Dr. Martens Sinclair, or effortlessly cool New Balance 2002R, Gen Z love to express their individuality through what’s on their feet.

Go Bold

Choose designs with colour, unique details, or standout silhouettes that let their personality shine through. Think chunky New Rock boots for the statement-maker, or a pair of vibrant PUMA trainers for the mate who brings colour to every ‘fit.

Choose Quality

And let’s be real, quality matters: so look for well-made materials that are comfortable and durable, like the signature comfort of UGG or sturdy reliability of Dr. Martens. Sure, Gen Z know the latest trends – but they’ll definitely thank you for footwear that lasts beyond the festive season. 

And for Everyone Else on Your List?

If you’re shopping for someone outside Gen Z, our research shows that classic, reliable, and enduring footwear remains a safe bet across all age groups. When it comes to the most sought-after qualities, other generations are opting for timeless design (50%), high-quality materials (40%), and brands with heritage or popularity across generations (29%).

That means the styles on our Top 10 list are all solid choices, with top picks from this group including Dr. Martens boots, Converse Chuck Taylor All Stars, and UGG boots. Heritage brands like Clarks Originals and Birkenstock also prove to be reliable favourites. So just think: quality, comfort, and timeless design – and you’re good to go.

Shop Gifting at schuh

Whether you’re locking in a certified all-time classic for yourself or treating a loved one to a pair that exactly matches their vibe, we’ve got the perfect style waiting at schuh. 

And if you need extra inspo, check out our bumper Christmas 2025 gifting guide – because nothing beats the gift of getting it right.