Introducing: Same, But Different

Same you, same schuh. But same looks different these days.

Today, on the 7th of November, we at schuh are proud to launch a new brand platform “Same, but different”, where we have transformed from a multi-brand retailer into a meaningful high-street footwear destination.

“Same, but different” embraces non-conformity and celebrates freedom in personal style.

But, what does it mean? Well, let us share our story… Since day one, we’ve stepped up, we’ve stood out, and we’ve forged our own path. Where others have conformed, we’ve rebelled. When they played it safe, we took risks.

For us, it’s never been just about footwear. We champion identity, individuality, and all the quirks and colours that make you unapologetically you. 

We sell shoes, but we stand for people.

We know every person is unique, a limited edition and there is no one-size-fits-all.

We’ve always understood it’s not just about what’s on the outside; it’s what’s inside that counts. And no, we don’t mean socks.

It starts with schuh, but it lives in you.

Dare to be different.

“Same you, same schuh. But same looks different these days.”

The campaign features some of our hottest styles, such as the New Rock platform shoes making a statement in a late-night chicken shop; THE SCHUH COLLECTION boots turning heads in the aisles of a grocery store; Nike Air Max striding through a high-society tennis club and our Dr Martens boots taking ownership of a gentleman’s barber shop.

Welcome to same, but different!