Everybody knows that New Balance is running royalty, but you might not have heard about the brand’s lucrative new sponsorship deal with Liverpool, which means they’re now kind of a big deal in football. Here are nine other things you probably didn’t know about New Balance.

  1. It’s 109 years old this year – that’s a lot of candles.
  2. It was founded in Boston by a British immigrant living in America, so has British roots dating back to 1906. However, the brand didn’t actually begin manufacturing in the UK until the 1970s, and it still does today.
  3. The inspiration for New Balance came from chickens and how they balance on three claws. Random, but a true fact.
  4. It started life as an arch support company, expanding into footwear around 1960. These arch supports sold for $5 a pair, which was a lot, but people paid it because what they got was high quality. Quality and value for money have always been key to the brand.
  5. In a proper retro fashion, the product was sold by a charming travelling salesman called Arthur Hall.
  6. The famous N logo didn’t make an appearance until the 1970s, when the 320 launched. It has been on every style since.
  7. Former President Bill Clinton was a fan and used to pair his 1500s with short shorts.
  8. In 1985 they partnered with LA Lakers forward James Worthy in a million dollar contract and released the Worthy P740. He was later caught soliciting and swiftly given his P45.
  9. The brand has a huge A-List following with Mr Fashion himself Kanye owning a pair, style queen Alexa Chung wearing hers to sit FROW at fashion week and Spiderman Andrew Garfield rocking his on the regular.


Retro New Balance ad

Retro New Balance ad (needsupply.com)

The 320, aka the first style to feature the N

The 320, aka the first style to feature the N (counterkicks.com)