July 6, 2019

Pride Starts From Within

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Pride Starts From Within Campaign

Our People. Our Stories.

It’s pride season, and this year we’re celebrating 50 years since the Gay liberation movement started with the Stonewall Inn riots. We love a party as much as the next person, but this year we wanted to take the opportunity to do something different – and that’s how we came up with our campaign.

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converse renew sustainable converse trainers

Fast fashion is out of fashion – you’ve probably heard. That’s why our friends at Converse have decided to craft their Converse Renew collection, and we think it’s pretty nifty.

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schuh TwentyTwenty store concept

White canvas walls, illuminated arches, well-placed mirroring and plenty of signature green accents – this is schuh TwentyTwenty.

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harry potter vans launch

Something magical is coming to schuh soon, set your Remembrall now.

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Looking to restore your faith in humanity? Joshua Coombes is your guy. Our new muse, he started out giving free haircuts to the homeless in London and has since created a huge movement called Do Something For Nothing.

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You controversially pair Nike tube socks with FILA trainers. You rock pool slides to the corner shop like a boss. You take to the skate park in a pair of Docs, all in the name of style. You do you, and we’re so here for it.

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Hot on the heels of the Australian leg of their world tour, Idles recently descended on Dr Martens Boot Room ahead of their sold out show at London’s Electric Ballroom.

The 60 person capacity gig venue nestled in Dr Martens’ Camden store was packed tight for a high energy show that saw the Bristol band take to the stage with tracks from their latest album Joy As An Act Of Resistance.

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Jeans are an incredibly versatile piece of clothing and a go-to wardrobe staple, suitable for office and weekend looks alike. They may be basic, originally designed as hard wearing work wear, but jeans come in so many designs, styles, and colours that they can be worn in many exciting and stylish ways.

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Decade by decade, The Vans Checkerboard Slip-On remains the official shoe of the skate scene. These two-tone originals became the must-have footwear for grunge and skate subcultures in the 80s and 90s and continue to be a timeless throwback. No matter when you joined the checkerboard revolution, or if you’re still waiting for the perfect style, you’ll be glad to know that Vans didn’t stop with the Classic Slip-On.  They’ve doubled up on the checkerboard for these monochrome heroes, using two sizes of the print. Turn up the Blink 182 and let the nostalgia take over with the Old Skool, Authentic and Sk8 Hi updates.

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As we all know, Rihanna is the queen of effortless style. She just rocks it all in natural RiRi fashion and flying into JFK is no exception. The singer and Fenty Beauty boss babe touched down in New York pairing a Gucci puffer coat with her classic UGG boots.  The ultimate cosy-chic look for the winter season and we are here for it!

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