best of #schuh on Instagram - February

We asked you guys to #schuh or #schuhsday when uploading your pictures of your new schuh kicks, and boy did you answer in fine style. It’s sure been difficult, but here at HQ our panel of top judges (two content editors and a lead photographer – it’s practically the X Factor for shoes but we won’t say which one of us is Simon) picked our top 10 favourite Instagram uploads from our customers this February.

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Ingress Phone screens

Your local schuh shop is not what it seems.

Have you chosen your Faction? Are you fighting to defend the Earth with the Resistance or working to evolve humanity with the Enlightened?
Not caught up yet? Well, let us explain…

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VIP Access - behind the scenes at schuh

Twice a year, the schuh crew unite from the stores and head office and come together to see the range for the new season. With presentations from the buyers, brands and management, it’s no wonder we look forward to it all year. The buyers talked us through the trends we’re expecting to be big for 2015 – you can see a handy round-up here.

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ohw-shoes-logo-in-black-and-white

We’re lucky to get some super slick brands to join our schuh pack – and we’re always hugely excited when a newbie joins the gang. This week we’ve had the honour of welcoming new contemporary men’s footwear brand ohw? – and we reckon they’re definitely one to watch.

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Dominique-Gardiner-LFW-sparkly-sequin-skirt-fur-boots

As yet another London Fashion Week (LFW) drew to a close yesterday, we’re sure all the fashionistas who were in attendance were dying to pop off their fabulous shoes and reflect on their experiences over a warm Chai Tea. Whilst we’re not so sure our Senior Press officer, Dominique Gardiner, had 5 minutes for a cuppa – she was still kind enough to give us the low-down on her LFW adventures. Go pop the kettle on, take a comfy seat and read on to find out what she got up to:

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Vans Classic Slip on Silver

Fashion Week fever is taking over and as the season’s key trends emerge, our favourites are fast coming into focus.

Some trends stick around for a while; others are a flash in the pan. Of course the ever-present metallic trend is always on our radar, but the micro trend we are all over at the moment is rocker glam.

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Saucony Shadow 5000

Saucony (pronounced ‘sock-a-knee’) is an American running shoe brand founded in Pennsylvania in 1898. The brand, now over 117 years old, is still producing some of the slickest old school sneakers around. These sneakers in their rainbow of colours, have become a regular on the street style circuit.

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pancake schuhsday - Cara's adidas ZX flux

Here at schuh HQ, we love two things more than anything – shoes (obviously) and food. Giving us a chance to combine the two makes us reach new levels of excitement, and let’s face it we’re already pretty excitable. This lead to a friendly (read – vicious and ruthless) competition of who could produce the best shoe shaped pancake. We know; it’s a difficult job but someone has to do it.

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schuh SS15 campaign

Want to know what to wear this Spring? You’re in luck – we’ve just wrapped our SS15 shoot and you can see an exclusive preview of all the shoey goodness right here.

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ashley-williams-red-or-dead-collaboration

It’s here! The big collab we’ve all been waiting for: when up-and-coming British designer Ashley Williams met cult shoe brand Red or Dead for a match made in footwear heaven.

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