Welcome to the Pride Parade: schuh’s show stopping essentials

Pride Never Stops - Two people sat on top of a wall one holding the Pride Never Stops Tote Bag

Get ready to celebrate love, diversity, and self-expression at Pride this year with celebrations across the UK! Whether London is calling, the electrifying energy of Manchester has you excited, or maybe you’re choosing the seaside celebration in Brighton. Here’s our five must-haves to take Pride in your stride!

Converse Pride Campaign 2024 - Two People Holding Hands

Show-Stopping Shoes

  • London (June 29th): London’s Pride march is a massive celebration usually starting at Hyde Park and finishing up at Whitehall Place. Opt for comfortable walking shoes that can handle a full day of pounding the pavement. Consider sneakers with a good arch support and breathable materials!
  • Brighton & Hove (August 2nd-5th): Brighton’s Pride is known for its beachside festivities. With headline acts this Pride such as Girls Aloud and Mika, be sure to pack a pair of stylish sandals that can transition from exploring the city to dancing the streets to the Sound of the Underground and Grace Kelly
  • Manchester (August 23rd-26th): Embrace the city’s vibrant spirit with a pair of statement sneakers. Go bold with chunky platforms or choose a rainbow-coloured design from the likes of Converse to truly stand out. For the Gay Village Party, consider a pair of comfy flats! At Manchester Pride it’s Jessie J & Loreen getting the party started – we know!

Weather-Ready Essentials

Pack for all possibilities! British weather can be unpredictable (not that you need told) so be prepared for anything. Pack a lightweight rain jacket or grab a Pride poncho that folds up easily . A colourful hat and sunglasses are a must-have – even if it’s torrential rain!

Hydration for the Duration

Stay hydrated throughout the day! Pack a reusable water bottle to stay refreshed and avoid single-use plastics – remember pride in the environment too!


Pride is all about expressing yourself! Carry your essentials in style with our special Pride Charity Tote Bag, with all proceeds supporting LGBTQ+ young people through The Proud Trust. Don’t forget a colourful flag to represent yourself, your community, or to demonstrate your allyship.


White Croc with Love is Love Jibbitz
All Star Hi Pride Converse Trainers

schuh’s Pride collection lets you celebrate loud and proud!

Rock iconic Converse kicks with a vibrant Pride spirit. Choose from the platform Converse Run Star Legacy CX Pride or the classic high-top styles like the Converse All Star Hi Pride and Lift Hi Pride. Craving a statement piece with a pop of pride? The legendary Converse Chuck 70 Hi Pride is perfect! Accessorise and spread the love!

How about personalising your crocs with some adorable Jibbitz Love is Love charms.

Positive Vibes & Open Mind

The most important thing you can pack is a positive attitude and an open mind! Pride is a celebration of love, diversity, and acceptance. Come ready to have fun, meet new people, and celebrate all things LGBTQ+.

Bonus Tips:

  • Pack some sunscreen to protect your skin.
  • Bring a portable charger to stay connected throughout the day.
  • Snacks – keep the energy levels up.
  • Confidence – get ready to strut your stuff!

At schuh Pride Never Stops!

schuh’s mission is to encourage and support everyone of all sexualities and gender identities, to express themselves, celebrate and explore their unique talents. We translate this mission into action through our Pride Never Stops campaign, championing LGBTQ+ equality. Proud of our partnership with The Proud Trust, we’ve funded interventions for 944 young people to date through their digital support and youth group services. We believe in creating a safe and inclusive space for all.

Why not read more about our LGBTQ+ equality achievements so far.

Join the Celebration

schuh is proud to support the LGBTQ+ community. We believe that everyone deserves to feel confident and accepted. Join us in celebrating Pride and show the world your true colours!

Remember to check the official websites for each Pride event for more details about the upcoming events in the rest of the UK.

With these essential tips and schuh’s amazing selection of footwear and accessories, you’re sure to have a fantastic and unforgettable Pride experience. Remember, Pride is an incredible time to celebrate the LGBTQ+ community, but so is every day.