keds trainers celebrity fans

How good do you think you’ll look when you hit 100? Probably not as good as this humble plimsoll. Proving that casual chic is timeless, Keds are preparing to celebrate hitting big triple figures. We decided to take a stroll down memory lane to look at the brand through the years.

How many sneakers can boast a starring role in one of the greatest films ever? That’s right – no-one puts these babies in the corner.

frances baby houseman wearing white keds trainers in dirty dancing

On top of that – Kelly Kapowski, our first proper girl crush (apart from maybe the Spice Girls?) also rocked the classic Champion. Fabulous hair, fabulous florals and fabulous flats. No wonder the Saved by the Bell babe looked happy all the time.

kelly kapowski from saved by the bell wearing white keds

Things haven’t changed much since the U.S. Rubber Company from Connecticut produced the Champion Original in 1916 The evolution of the simple silhouette has retained all its original charm. With brand ambassadors including Taylor Swift, Mischa Barton and most recently Ciara (who is currently slayin’ and giving us all leg envy) it looks as though the brand are showing no signs of slowing down as they approach their 100th year.

ciara-keds
Born in 1916, the signature sneaker profile can be traced back to their first adverts. From kitting out women who would have worn them with gowns in the early 1920s, to fun for the whole family, the brand aimed to build themselves into all aspects of American life.

keds ad campaigns 1920-1950s

As the brand grew in popularity and found their core audience, their campaigns became more targeted at young women and their way of life.

keds ad campaigns 1960s - 2000s

The minimalist, easy-to-wear design saw the classic styles grow in popularity and gain firm celebrity fans that we discussed earlier – it’s clear to see why they’ve reached their centenarian year with style AND substance behind them. Bravo, Keds. Bravo.

Shop the full Keds range now.

keds ad campaign