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Pink – once a symbol of dated gender rules. Today – a powerful colour palette shaping the wardrobes of fashion conscious nomads. If you haven’t already embraced the pink trend, we reckon you’re in the right place to get started and after all it’s Wednesday. And on Wednesday’s we wear pink!

When we think of pink, we think of all things that fall under the ‘girly girl’ radar; Barbie dolls, powder pink cosmetics, Legally Blonde’s Elle Wood, bubble gum-coloured kitsch, you get the gist. It’s a colour palette that oozes shades and hues fit for a princess but there’s no need to be heiress to the throne to embrace this bad ass colour. With the powdered shades popping up everywhere, from runway and beyond, many brands are taking cues from the dreamy ‘Tumblr pink’ and representing it in ways we normally wouldn’t think of, unless we were a member of some kitschy girl crew. The colour pink that you find represented in today’s footwear reflect a certain sports-luxe vibe, which in our humble opinion definitely deserve a place in your wardrobe, and not just for this season but for all year round. So if you want to be that flamingo in a flock of pigeons, here’s how… You can thank us later.

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SHOP YOUR FAVOURITES

adidas Stan Smith Bold | Superga 2790 Flatform Satin | Dr. Martens Jacy | PUMA Suede Classic 

adidas Samba | Nike Air Max Thea | Vans Old Skool Platform | schuh Picture Perfect